MEAMARKETS / Q4 2021 7 The Customer Loyalty and Engagement Experts approach that would include technology applications such as a loyalty management system, customer loyalty portal, and customer loyalty mobile application alongside the loyalty value proposition – blu Loyalty™ introduces an avenue that leads towards long-lasting relationships and success for all. From the dawn of blu Loyalty™ – to this very day – there has been a huge paradigm shift for loyalty schemes across the modern corporate ecosystem. This ‘plug and play’ programme has not only become beneficial to credit card issuers, but it has become entirely relevant, advantageous, and valuable to all businesses who would like to understand and make use of insightful data throughout consumer trends. All in all, these loyalty programmes have become increasingly more popular and have become the primary tool in the new digital age – for customer data collection and consumer engagement solutions around the globe. Social media, digital communication, online marketing, and retailing have all led to the ability for businesses to gather invaluable insights into consumer trends and the desires of consumers. With access to this analytical data, businesses are more able to fine tune their products, plans and loyalty programmes to suit the consumer – leading to more returning customers and satisfied individuals. This is entirely crucial to the health and wellbeing of every business and blu Loyalty™ is well aware of this – which is exactly why it offers its services. By providing its clients with the means to attract and keep more customers, it has created an attractive and irresistible name for itself in the customer loyalty and engagement industry. Incomes, lifestyle, and behavioural consumer trends will always have an impact on purchasing habits as well as customer loyalty – blu Loyalty™ is no stranger to this fact. By helping businesses to gain more insight into purchasing habits and other analytics, it has the means to make a huge impact on its client. To this date, blu Loyalty™ works within nine markets across the Middle East and Africa. It has plans to expand globally in the near future. With its widening scope of services and programmes – including gamification, customer analytics and interaction, automated marketing and engagement tools – blu Loyalty™ has much to share with its clients so that they may flourish just as much as it has. By building such a sophisticated and intelligent global platform, blu Loyalty™ has truly embarked on a noble yet inspiring journey with no signs of slowing down. With its AI assistance – for data analytics – blu Loyalty™ has the greatest tool to truly understand the consumer. As it specialises in all things consumer related – such as loyalty programmes, customer engagement, and analytics – it is offering a service that will inevitably positively alter the trajectory of any business. Company: Blu Analytics DMCC Contact: Tony Gougassian Website: bluloyalty.com
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