MEA | Q4 2024 One of Sierra Leone’s leading advertising and PR agencies, Priority Solutions Ltd is proud to be a sub-regional powerhouse when it comes to the field of marketing and communications. Specialising in through-the-line execution strategies, which are those that encompass both above-the-line and below-the-line strategies so as to reach a wider audience whilst also remaining personalised and targeted, this company’s almost 15 years of experience have resulted in it building an esteemed reputation throughout its home country, as well as in Ghana and Liberia. At the very heart of Priority Solutions Ltd is a steadfast commitment to deliver a high standard of bespoke marketing and communication solutions that work, every time. In this, the rapidly evolving economic landscape of Africa today, businesses and brands can find it difficult to get their voices heard, and this is where the team at Priority Solutions come in. Through the trifecta of impactful storytelling, effective campaigns, and strategic branding, this team are aligned with Africa’s calls for transformation and economic inclusion through marketing and communications. Renowned for its consistent delivery of impactful brand and business solutions across several key territories in West Africa, Priority Solutions is immensely proud to work with a client base that is as diverse as they come, comprised of telecommunications giants such as Orange Sierra Leone – a brand that the company has carried out a number of diverse projects for ranging from launch events to TV spots – through to such businesses as Sub-Saharan satellite service DStv and nongovernmental organisation Sightsavers, to name just a few. The array of companies seeking out Priority Solutions do so for its comprehensive range of services, which includes advertising, marketing, PR, and event management, as well as broader communications strategies, all of which are entirely tailored to the diverse needs of the client. Although the specifics of these services may vary drastically from client to client, one thing that remains steadfast is the company’s adherence to its core values of dedication, honesty, teamwork, and dependability, the four cornerstones of its operation. As the company’s own Ebenezer Palm explains: “We prioritise a client-centric approach, ensuring transparency and collaborative teamwork. These values are embedded in every project, guaranteeing that we consistently deliver effective results that align with our clients’ goals.” Further underpinning the effectiveness of the company’s strategies are data-driven insights, with these spanning everything from general market research to consumer behaviour, guaranteeing that every solution is equal parts innovative and practical. Out of all of the recent projects that Priority Solutions has carried out, its ‘Be Sure Be Aware’ Consumer Protection campaign is certainly one of the standouts, with this being carried out on behalf of the Bank of Sierra Leone as a part of its wider aim to educate customers across the country about their financial rights. Through this initiative, not only was confidence in the country’s banking sector strengthened significantly, but substantial progress was also made concerning the entire country’s financial inclusion levels. “Another notable project was the successful rebranding of Airtel Sierra Leone to Orange Sierra Leone, which helped to establish a new era in telecommunications for the country”, adds Ebenezer. Just like with the financial initiative discussed above, this project solidifies the company’s ongoing and far-reaching impact on Africa’s economic growth, something that it ultimately achieves by driving innovation and promoting working in a transparent and ethical manner, regardless of the specific industry a client is based in. Just like with every project it undertakes, Priority Solutions’ success here has been made possible by the textbook internal culture it has running through its veins, built on the twin pillars of dynamism and support. Alongside a consistently strong output when it comes to client projects, the strengths of this working environment manifest themselves further through ongoing professional development, which sees staff afforded the means to continuously hone their skills across the fields of marketing, digital media, and communications. Be it through regular hands-on training, mentorships, or collaborations carried out both internally and externally, the emphasis on development that permeates this agency at every level results in a workforce thriving at the cutting edge of the industry. Beyond this, a commitment to these areas also results in Priority Solutions attracting top industry talent, with individuals drawn to the company on the back of its well-deserved reputation for excellence and the training/ progression opportunities available within its internal infrastructure. Having assembled such a stellar staffing team, Priority Solutions is distinguished as a result of its intricate and unique understanding of West African markets, allowing it to effortlessly combine deep local insight with global best-in-class precision to create strategies that resonate with the intended audience every time. For Ebenezer, “our track record of successful brand-building campaigns, including our partnerships with international agencies like M&C Saatchi and Publicis, is a testament to our ability to deliver results that work.” “As a company at the forefront of West African communications, we pride ourselves on being adaptable and responsive to the everchanging market dynamics. Our success lies in our ability to seamlessly blend creativity with data-driven insights, ensuring that our clients’ goals are met.” Aside from ensuring they deliver a significant lasting impact for client businesses; Priority Solutions also measures the success of its strategies and solutions based on their adherence to sustainable practices and community impact. Some examples of the company’s community-specific projects include working on a COVID-19 awareness campaign to promote public health, as well as launching a drug awareness drive consisting of both treatment stations and initiatives to teach people about the inherent dangers of illegal drug use. Most Creative Marketing & Communications Strategists 2024 - Sierra Leone
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