MEAM UAE Business Awards 2018

MEAMARKETS / 2018 UAE Business Awards 19 larger groups that filter down to our operations. “Thanks to this knowledge, we have a firm grasp of the current industry trends and how these are affecting our clients and industry peers. The retail market in the UAE is changing with the constant introduction of new malls. Malls try to differentiate themselves by working on brand exclusivity to attract new customers. Luxuria works with different retailers and adapts the retail offer based on the customer profile. In the end, exclusivity is part of the game and we must determine based upon experience and customer data which exclusivity will work best for our brands.” Building upon its success over the past few years, today Luxuria Trading is expanding and moving into new markets and region, which will offer it many opportunities for further success. Bechara concludes by exploring how these developments will drive the firm to grow its expertise and provide an even greater array of support and solutions to the clients that have come to rely on this dedicated and professional company. “Recently, we have established another branch to the growing Luxuria group. Luxuria Niche Perfumes & Cosmetics Trading LLC was established in Dubai to offer our brands more logistical support in the UAE and abroad. We are also expanding our portfolio in the perfumes sector gaining access to and finalising with some of the newest names in niche perfumes currently gracing the shop floors of Harrods, London and Saks Fifth Avenue, New York.” Company: Luxuria Trading DMCC Contact: Bechara Sleiman Address: HDS Tower, Office No. 1106, Cluster F, Jumeirah Lake Towers, Dubai, P.O. Box 36430, UAE Phone: 00971 4 4308321 Website: www.luxuriatrading.com/ all, the middle eastern market is a unique one with its own set of nuances and success in a brand’s home market does not necessarily mean success here, therefore, when we are initially analysing brands we need to determine how the consumer will receive them. This ensures both initial and sustainable success.” This vast experience in the market is what sets the firm apart from others in the market, as Bechara is eager to emphasise. “Our longevity in the market is what sets Luxuria Trading apart from our competitors, as we have been actively operating in this space for over 25 years. With this comes the establishment and maintenance of strong industry knowhow and connections which are essential to the launch and growth of niche brands in the Middle East. Our business strategy is based on customisation to help both brand and market fit together. This could involve working with a brand to develop products specifically for the Middle East, or working with retailers to specifically market the brand to the Arab consumer.” Despite such a wealth of experience, Bechara understands the importance of staying ahead of emerging market developments, as he discusses. “In order to stay abreast of the changes and offer our clients cutting edge support and solutions, we ensure our attendance at all the major industry gatherings including TWFA Cannes, Esxence Milan and Professional Beauty London. True attention to change however can only be garnered from market knowledge and our team, seniors and juniors alike regularly conduct market visits to ensure they keep informed. It is also important to maintain an eye on movements in social media. Finally, we maintain our knowledge of the corporate news in the beauty industry, watching for mergers, acquisitions and take overs which generally signal a shift in the priorities of the DISTRIBUTING fragrances, cosmetics andskincare sectors. Recognised Leaders in Luxury Perfume Distribution 2018 - Middle East