MEAM UAE Business Awards 2018

MEAMARKETS / 2018 UAE Business Awards 51 , Best Multi-Cuisine Restaurant – Dubai & Award for Excellence in American Cuisine Catch 22, funded by AWJ Investments, is an innovative Dubai based restaurant catering to a variety of tastes. We profile the eatery to learnmore and explore the secrets behind the incredible success it has achieved in the short time it has been open. Since it opened its doors in November 2016, over a short period Catch 22 has definitely made an impression on locals and tourists alike, showcasing a great choice in its menu that attracts guests with different palates. In addition to the menu, the atmosphere and ambiance and the team and management are all key players in this success. The restaurant is managed by AWJ Investments, an investment company that specializes in food and beverage brands. AWJ Investments was founded in 2013 and currently has 10 brands, 9 of which are home grown concepts. Today the firm operates in the UAE, Saudi and soon in Washington D.C. As part of their drive towards success, the team at AWJ Investments works together on developing the concept as needed. Each person looks after a task and that’s split between the Operations Team, the HR and recruitment, Logistics, Branding and Marketing. The involvement of the management and the Group CEO is what brings everything together to ensure the whole team drives to potential and launches a brand or a concept that they are all proud of. Overall, AWJ Investments’ plan is reach the world with home grown concepts from the UAE, with franchising being part of the overall business. The firm has started working towards this already with the successful Operation: Falafel which is a Middle Eastern Street Food casual dining concept that has proven a great model that can be carried in various parts of the world. Operation: Falafel has started its franchising journey in KSA, soon in Bahrain, Switzerland and other parts of Europe. These developments will allow the company to grow and flourish as it looks towards a bright future. UA180011 Company: AWJ Investments Contact: Dalia Sharawi Address: Dubai Marina, Marina Plaza, Dubai, UAE Web Address www.awj.ae / www.catch22.ae Best Multi- Cuisine Restaurant – Dubai & Award for Excellence in American Cuisine