MEAM UAE Business Awards 2018

72 MEA MARKETS / 2018 UAE Business Awards , Best Global Experiential Marketing Agency 2018 David Balfour Best Global Experiential Marketing Agency 2018 LIGHTBLUE is an experiential agency that pushes the boundaries of creativity andmarketing, empowers the consumer and transforms brands into the ultimate adventure. We spoke to David Balfour to learnmore. UA180068 LIGHTBLUE is an innovative marketing agency that takes the region’s largest international brands and make them locally relevant through its unparalleled understanding of culture and how audiences think, feel and behave. To achieve this, the firm adopts a collaborative approach, as David highlights. “Here at LIGHTBLUE, our belief is that experiences allow individuals to relate on a human, empathetic level, allowing them to become an integral part of the brand’s story. Knowing that, we put ourselves in the consumers’ shoes and make sure that what we create will make a long-lasting impact and be the best it can be. We develop true partnerships with our clients to ensure we’re seen as an extension of their teams, as a strategic partner in their growth, success and impact across the Middle East.” This collaborative approach emphasises the firm’s focus on people, and this extends to LIGHTBLUE’s internal culture as well. David explores how the firm values its team and works hard to enhance it through strategic recruitment. “Fundamentally, we are a people business; our strength comes from the combined experience and expertise of our team. When it comes to recruitment, we target people who worked in the same industry as our clients. Talented people know about our agency and we know about them, the key is to be able to bring the right people to the agency; people who will add value to our current roster and help us reach new heights.” Looking ahead, LIGHTBLUE is eager to move across the region and support even more clients, as David concludes. “With regards to the future, we are looking forward to take LIGHTBLUE and our approach to do so is by becoming a reference in experiential across the region. Being able to accompany our clients in the different markets across the MENA/GCC is a strength that we are looking hone, and we are excited to work with them in these new markets and begin new adventures alongside them.” Company: LIGHTBLUE LLC Contact: David Balfour Address: Building 3, Unit 3117, Gold & Diamond Park, Dubai, UAE Office Phone: +971 4 341 1128