MEAM UAE Business Awards 2018

MEAMARKETS / 2018 UAE Business Awards 89 building assignments, via our programme known as In2 Impact, which helps transform client communications from the inside out by building in-house skills and abilities. We have also just introduced a new team building programme, called In2act, which delivers unique and meaningful collaboration and communication experiences that are immersive and interactive. “Overall, we look forward to continuing our journey and celebrating our joint success with past, present and future clients. The communications and media landscape is ever-changing, and with the rise of digital platforms and social media agendas, we will be working hard to ensure we develop the best communication strategies for our clients, stay abreast of changes in the industry, and continue to navigate the plethora of channels that are available so that we can continue to meet our clients’ needs and exceed their expectations.” “Every business is unique and so are its communications needs, hence each of our solutions is tailor-made. We do not work with standardised packages, nor do we believe in set templates. Each strategy addresses specific client objectives and provides a bespoke blueprint personalised to client needs, business priorities and/or specific goals. Before we begin planning and development, we ensure the right foundation is in place. Our tried and tested Audience – Message – Channel approach ensures that we understand exactly who our clients are looking to reach, what messages are needed to reach targeted audiences, and what the best channels are to deliver those messages. “Only then do begin to develop a comprehensive communication strategy and supporting activities that are fully aligned with business goals and objectives. We ensure our plans define the way our clients communicate with their stakeholders, and that crafted messaging is coordinated and consistent with our clients’ vision, mission, values and content.” Today, business continues to thrive in the Middle East and there is a lot of opportunity. However, now more than ever, companies need to invest in communication to create connections, enable trust, manage success and influence perception. It is not just about satisfying customers or helping a company build its reputation anymore: communication strategy is about achieving a better bottom line. As such, firms are turning to businesses such as In2 Consulting to support them. Anne describes how the company utilises its vast expertise to provide clients with a unique offering. “Uniquely, at In2 Consulting, we understand what it takes to connect with audiences, build trust, manage success and influence the perception of our clients’ brand and business in the unique multilingual, multicultural environment of the Middle East. Our strength lies in our ability to develop bespoke communication strategies that are comprehensive, coordinated and consistent and fully aligned with business goals. We offer a 360-degree approach to communications support: from hospitality PR, digital strategy, and social media management, to internal communications, capacity building and team building through communications.” As she looks ahead, Anne foresees even greater success for In2 Consultancy as the company seeks to build on its current experience and work with even more clients whilst retaining its personalised approach, as she explains in her concluding comments. “Ultimately, In2 Consulting is, and will always be, a boutique agency. We relish in doing great work with great clients and just love being able to help organisations, companies and people communicate better across the Middle East. Looking ahead, we have some very exciting projects on the horizon, including more capacity Company: In2 Consulting FZ LLC Contact: Anne Bleeker Address: Level 14, Boulevard Plaza Tower One, Mohammed bin Rashid Boulevard, Downtown Dubai, Dubai, UAE Phone: +971 4 4558499 Website: www.in2consulting.com SA180009 Best Hospitality PR Agency 2018