UAE Business Awards 2020

MEAMARKETS / 2020 UAE Business Awards 19 , Most Creative Event Management Agency 2020 - Abu Dhabi RedFilo Events Founded in 2008, RedFilo are a creative event agency renowned for delivering the best event experiences to all their clients. Operating worldwide, RedFilo have grown to become a leader in the field of event management. We got in touchwith CEO, Pach Ang to find out more about the company and its plans going forward. RedFilo, an events powerhouse, believe that over and above creative innovation, a strong team camaraderie and an unyielding mindset to setbacks are fundamental to the road of success. Each Architect is a cornerstone of creation, commitment and sound ethics in delivering the best event experiences. With that in mind, RedFilo deliver a wide array of events, ranging from festivals, opening ceremonies, product launches, conferences and exhibitions, entertainment, sporting events and global expos, to name just a few. As a discerning businessman, Pach recognises the intense competitive landscape in the UAE events industry. He believes the solution lies in partnership and collaboration amongst fellow in-country agencies. With the forthcoming World Expo 2020 in Dubai, it’s important to avoid being cannibalised with the onslaught of new overseas companies incorporating in the UAE, working together is the way forward. In every event business market, the challenge remains, and that is, many event agencies offer seemingly similar services, claiming to be able to deliver the ‘same’ event experience, often leading to undermining market pricing potential and compromising the delivery quality. Pach believes that “client education” is crucial in understanding what’s happening in the industry, giving them an edge when working with their agencies. When undertaking a new project, a thorough understanding of the objectives is crucial in offering the most appropriate solutions to ensure of its success. Similarly, when facing a new client, besides fulfilling the project requirements, there is a need to connect with them so that we can understand their perspectives allowing us to anticipate, taking the right initiatives. The UAE is one of the world’s most developed countries, topping the Arab world in competitiveness. Its geographic location is strategic between Europe, Africa and Asia in developing itself as a trading hub. Consistent government spending in building infrastructure road networks, federal buildings and transportation such as the Etihad Rail project should offer a significant leap in inland transport by 2021. With forward-thinking initiatives to develop the UAE into one of the world’s leading destinations, some of the most innovative world-class events have been executed right here, with one of the most notable being the forthcoming World Expo2020. Working in the UAE has presented tremendous opportunities in growth and development, elevating business platforms in travel and hospitality, retail, F&B, events and information and communication, to name just a few. In today’s competitive landscape, to distinguish themselves from their competitors, using innovation and originality RedFilo have delivered notable event solutions that have generated amazing ROI’s much to the satisfaction of their clients. In Pach’s words, “RedFilo are well known for designing impressions and revolutionising experiences. We understand our clientele, expectations, and demands. In delivering immersive experiential events, we have come to recognise the essence of our clients’ brands and their touchpoints.” Regarding the company culture here at RedFilo, we demand mutual respect, bonding, mentorship and leadership. These values have undeniably built a true team spirit amongst the staff. Working and playing hard, going above and beyond for the project is something we drill into our employees. Not afraid of getting his hands dirty, Pach is personally involved in projects from pitch inception and proposal, pre- event operations, and finally to on-ground execution. His supervision at every stage, serves to reinforce his commitment to his staff as a mentor and a leader. In terms of recruitment, when meeting potential staff for interviews, Pach values attitudes over skill sets. As he has always said “it is always possible to groom and impart skill sets but it is almost impossible to teach attitude”, and that is why the RedFilo team stand out as a respected firm in the industry. Looking ahead to the future, we will be looking to expand and establish more offices in other geographical locations, bringing the same or better expertise to that region. RedFilo will continue to strive in elevating its creativity in event solutions, delivering more IPs for the UAE, Pach concludes. “By leveraging the core skills of each partner, I would expect business relationships to be a lot stronger and as a result our services offered to clients should improve. These are truly exciting times and I can’t wait to see what is in offer in 2020 and beyond!” Contact Name: Pach Ang Company Name: RedFilo Events Telephone Number: +971506868000 Address: Level 1, Abu Dhabi Cruise Terminal 1, Abu Dhabi Port, Gate 2, Zayed Port, Al Mina, Abu Dhabi, UAE. Web Address: www.redfilo.com