UAE Business Awards 2021

MEAMARKETS / UAE Business Awards 2021 21 It also funnelled significant effort into prioritizing and re- adjusting raw material and supply sourcing, with productions and inventories being hit across the board, Caparol ensured that its supply lines were being as carefully managed as possible. Consequentially, orders were being met, stock level kept under control, and deadlines hit. Cash flow management was also something that it ensured was carefully controlled during this time, ensuring business continuity and operational viability throughout the crisis. Nowadays, this rigour is continuing to be reflected in its dedication to furthering its environmental responsibility, working with a renewed vigour as it develops paint that decreases the amount of indoor air pollutants. By making its products as lacking in these substances as possible, it wishes to improve the relationship between air quality and indoor paint. With the Environmental Protection Agency ranking indoor air pollution amongst the top 5 environmental dangers, and market research showing the impact of this on people’s health, Caparol is committed to becoming one of the green partners of choice for encouraging the wellbeing of its customers with non-harmful paints. Fuelling this, at the core of Caparol is its heritage. It has been a family owned business since 1895, and thus its attitude has always been one of care and collaboration; over time, this has grown into extending this out towards the environment in order to create its current business model. It cares deeply about every element of its business and everything it has an impact on, keeping creativity and innovation close to its heart as it moves towards a bright future. Lastly, as well as the development of its products and reduction of its ecological impacts, it wishes to contribute to the positive development of the UAE and MEA region. In this way, it will be trying its best to encourage the Governments of the countries it operates in to follow through with their transition to green economies, leading by example to take its wider sector down a path that works in perfect tandem. It is confident that the market is indeed reaching that point. Businesses have been provided a real a real opportunity to improve safety, end-user experience, and overall aesthetic results, through innovation and continued work. Therefore, being a green company will be hugely beneficial to its growth moving forwards, and it will keep demonstrating this with the high standard of its VOC free paints and tailored attitude towards market demand. Company: Caparol LLC Contact: Stefan Chang Website: caparol.ae