UAE Business Awards 2021

MEAMARKETS / UAE Business Awards 2021 27 , Feb21381 Dubai is one the world’s fastest growing cities, with businesses from around the globe queuing up to establish themselves in this stronghold of the UAE. Bruce Clay is one of these businesses, an expert agency within the search marketing space now elevating the standards of Dubai’s organizations. We look at them in the light of the firm’s success inMEAMarket’s UAE Business Awards 2021. Most Innovative SEO Agency - Dubai Since 1996, Bruce Clay has been a mainstay of the search marketing sector, with a reputation that has granted it international renown. The growth of the company has seen it establish offices in many different countries, with its Dubai locale acting as a vanguard for the UAE as a whole. The MEA head office first opened its doors in 2015, and since then has been able to offer a range of clients enormous variety in the services they receive and consume. Internationally recognised clients such as McDonald’s, LG, Canon and local government entities such as Smart Dubai Government have been able to benefit from the team’s wisdom. This wisdom doesn’t just cover the search and social media space, but the specific challenges of how to apply this knowledge to the market of the UAE. Such an approach has ensured that the Bruce Clay team has remained in high demand indeed. Every new client is expected to provide Bruce Clay with their overall marketing objectives and expected outcomes along with KPI’s. The team can then work back to define a strategy that can achieve or beat expectations. When bringing a company on board, it’s clear that transparency is key to success. As such, there is a thorough onboarding process that gives a clear point of contact and a way of monitoring the progress of client KPIs to ensure that everything is going smoothly. The focus of the company on the digital space means that the COVID-19 pandemic has not really impacted the business. In fact, the team has only grown since the pandemic has hit. The company has been able to grow year on year, adding ten people to the business in order to deal with the incredible demand for services. At no point was there any need to cut salaries or people, which is an achievement the team are incredibly proud of. Larger agencies struggled to maintain themselves throughout, which has demonstrated clearly the value that the Bruce Clay team puts on its people. The nature of the UAE means that the team are working in a constantly developing market. Businesses are accelerating rapidly not just in terms of marketing, but in terms of digital penetration. Being based in Dubai allows the team to reach both into the Middle East and Africa, with global access being incredibly straightforward. One of the many benefits of working in this sector is the growth of the company, and the way in which the UAE has become a hub for organizations of every variety. With the business benefits of 100% ownership and taxation levels, it’s easy to see why the Bruce Clay team set up here in order to thrive. Clients turn to Bruce Clay because they trust them to deliver results. The USP of the company is in providing outstanding search and social solutions, underpinned by a creative and innovative approach. Looking forward, the team intends to expand to KSA, setting up a physical presence in the country that will be their main focus. This focus on growth, while many companies are struggling to consolidate, is perhaps why the team has such a strong record of achievement. Certainly, it sets the tone for another great year, with a positive growth of revenue. Company: Bruce Clay MENA Email: [email protected] Web Address: bruceclaymena.com Address: 401 Cayan Business Center, Tecom, PO Box 31705 Telephone: 04 456 0314