11 to the target audience, highlighting which elements have the greatest impact on message delivery. This assessment will provide clients with clear direction for improvement, allowing them to ensure their campaigns will convey the correct messages and reach the right audience. Additionally, once the campaign goes live, market-i can help clients identify whether the intended message of the campaign is being clearly decoded by the target audience. Customer satisfaction is an important factor affecting brand performance. To identify drivers of satisfaction, market-i employs programmes that assess performance attributes at various customer touchpoints. The analysis will identify areas for improvement by focusing on the attributes which appear to have the greatest impact on customer satisfaction. Key to this assessment is the measurement of net promotor scores, which is a metric used in customer experience programmes to measure customers’ loyalty and willingness to recommend the brand to others. Furthermore, market-i creates tracking tools which can be delivered to key management personnel through continuously updated dashboards on web based and smart device platforms. Brand health measurement can be useful to help companies understand how well their brand is doing based on the emotions and experiences associated with their product. Through its brand health tracking programmes, market-i identifies key business levellers and provides an insight into salient brand health performance, comparing these factors with a relevant competitive set. Using online report delivery tools, the company also provides assessments of how well staff who deal with customers directly are delivering the brand’s standards of customer service. Connecting with consumers positively can be challenging for companies, so market-i strives to help clients create inspirational relationships with their consumers. In the modern day, a key tool for maintaining a strong brand is the use of social media. Increasingly, brands have developed communities on channels such as Twitter and Facebook. Social media listening involves monitoring these channels for mentions of the client’s product and brand. This can provide a useful insight into general opinion of the company. Using social media programmes, market-i combines inputs from a host of tools to identify trends in attitudes towards the client and their competitors, as well as current sentiments towards the brand. By knowing what is being said and where, brand owners can join the conversation online and develop meaningful relationships with consumers. Using a wide range of research and analysis techniques, market-i guides clients through the marketing process by giving them an indepth insight into their consumers. The company is committed to its clients, no matter the industry they operate within. For this reason, market-i has won Most Client-Focused Market Research Agency, in the UAE Business Awards 2023. Moving forwards, there is no doubt that market-i will continue to help brands excel and grow by tapping into the needs and opinions of their consumers. Contact: Nisha Chandy Kumar Company: market-i Research Services & Consultancy FZ LLC Web Address: market-i.com Most Client-Focused Market Research Agency 2023
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