UAE Business Awards 2023 31 “Tanwin is a celebration of the Arabic language and Arab cultures. It brings Arab voices to the world and brings the world to them. It was born out of a love for languages and an appreciation of translation as a tool that brings people together. It is, above all, a labour of love.” Tanwin is passionate about the power of words. Indeed, its entire business has thrived on not just simply choosing words well, but in conveying the spirit of words and thus delivering accurate translations to clients. While basking in the glory of its well-deserved success within the UAE Business Awards 2023, Tanwin is also currently celebrating its one-year anniversary in business. We speak with the company’s CEO and Co- Founder, Dr Nabiha Maktabi to find out about the company’s considerable achievements and deep love for its work. ords are an art form which speaks directly to the reader, and its messages can go beyond any language barrier when translated with clarity and passion. But first, choosing the right words to convey the right message is vital to ensuring long-term success, whether it be in terms of official communications, or – simply – the way you talk to clients and customers. More than anything else, breaching new markets relies on an ability to communicate effectively, and that’s where Tanwin comes in, as Dr Nabiha explains. “Tanwin specialises in the art of the word and all its nuances, harmony, and balance. It offers creative writing and translation services based on a deep understanding of language and culture. Our clients include leading government entities and global research institutions looking for language services that can make an impact with their audience. The first thing we do at Tanwin is gain a deep understanding of the client’s communications objectives. What do they want to say? Who do they want to say it to and why? We then identify the best strategy to meet the client’s needs based on our expertise as language and culture consultants.” Knowing the client, and knowing their potential audience dramatically changes Tanwin’s approach to its work – as it should do. Client-centricity is the crux of such services, as it is with the greater marketing sphere. There’s no shortcut here, no cookie-cutter solution that fits the needs and expectations of all clients. By combining a deep love of its craft with a distinguished degree of clientcentric values, Tanwin has ensured it remains best in class, and a de facto leader in this space. “Tanwin doesn’t simply provide language services. It creates images through words and brings ideas to life after optimising them to suit the target audience. But the quality of our services is not the only thing that distinguishes us. We have a deep respect for what our clients are trying to do, and we want to be partners in their success. Even when the message the client is trying to send is complicated, we leverage our expertise and our creativity to turn it into accessible content that has the desired impact. Their objectives become our objectives,” Dr Nabiha adds. “Being based in the UAE has opened many doors for us. The UAE is also home to some of the biggest cultural institutions in the region, and having such prominent partners has certainly given us a push in the right direction.” Let’s turn our attention to the greater team for a moment. The company’s success, after all, has been driven by the team itself and its dedication to exceeding all expectations. Dr Nabiha continues to discuss Tanwin’s approach to cultivating its internal culture. “Everyone at Tanwin was selected because they share our ethos: to provide high quality services that go beyond simple translation or writing. We have a team of highly talented individuals which extends around the world, and each of them has their own unique strength. We try to leverage these strengths through collaboration to form a complete task force able to meet all client expectations.” As it stands, the future of Tanwin will be built on the foundation it has established so far. With Dr Nabiha concluding that, “it’s been an amazing journey so far. We’re a young company but the future is looking bright. We have an exciting nation-wide project that will launch soon in Abu Dhabi but I’m afraid I can’t give any details yet.” Company: Tanwin Name: Dr Nabiha Maktabi Email: [email protected] Web Address: www.tanwin.ae Address: 11th Floor, Office 15, Al Hosn, Corniche Building, Abu Dhabi, United Arab Emirates. Telephone: +971-2-6267313 / +971-5-43006036 W Best Creative Writing & Translation Service Provider 2023
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