MEA | UAE Business Awards 2024 13 Established in 2016, RightsHero specializes in Anti-Piracy and Cybersecurity solutions as well as a suite of media rights and online protection services. A spin-off company of DigiSay, a leading UAE media-tech group, RightsHero was the first business to develop an Anti-Piracy solution in the MENA region and has been fighting content piracy since its inception. With its comprehensive technological solutions, the company is uniquely positioned to help companies detect and take down illegal content. For its contributions to MENA innovation, RightsHero has been honored with two awards at this year’s UAE Business Awards. DigiSay was founded in 2010 and is currently one of MENA’s largest media tech enablers with over one thousand content partners including Coca-Cola, Disney, Netflix, TikTok, YouTube, and many more. The business has evolved into a prominent media-tech company that focuses on shaping the future of the creator economy. As a subsidiary of DigiSay, RightsHero provides media companies with innovative content protection and AntiPiracy solutions. The company has formed partnerships with major social video platforms and search engines that provide RightsHero with access to digital fingerprinting. This technology helps the company to detect and swiftly remove illegal content. The RightsHero system possesses a userfriendly interface and robust security infrastructure running 24/7 on theAmazon Web Services (AWS) platform. Its comprehensive database can identify all types of infringements and is completely scalable, able to seamlessly accommodate clients’ growing number of campaigns. The system’s agility enables it to facilitate various crawling instances and protect multiple assets within a cost-effective framework. Since the system’s recent relaunch, RightsHero has improved its infringement detection by 172% and achieved a success rate of 92% on several platforms and 100% on others. By leveraging automation, embedded AI, and machine learning technology, RightsHero has implemented a new system, created entirely by its Arabic team of technology experts. The RightsHero system utilises several innovative technologies to detect, monitor, report, and take down pirated rights online for media video, audio content, advertisement, live streaming, and much more. Its advanced technology provides protection across multiple platforms, including search engine de-listing, App Stores protections, live streaming disruption, content monitoring and analytics, and cyber security services and auditing among others. The RightsHero IPTV testing lab possesses the technological and human capabilities to monitor and audit more than 20 STBs (set-top boxes) and 50 IPTV APPs (internet protocol television applications). Its cutting-edge technology can record IPTV streams for client watermarking detection and generating technical investigation comprehensive reports based on its findings. With its monitoring system software, RightsHero can scan each consumer node to collect information on who watches, downloads, or uploads content for its clients’ campaigns. This consumption data takes the form of a global heat map that shows where the most consumption is for each specific campaign. RightsHero has become renowned for its cost-efficient solutions across all types of content piracy, which combine human verification with embedded AI and machine learning algorithms. Boasting fully scalable architecture, RightsHero’s systems can grow to match its clients’ growing campaigns volume. The business is a MENA innovator as the only regional Anti-Piracy vendor with an offering to serve broadcasting media companies. With its Anti-Piracy and Cybersecurity solutions, RightHero strives to help companies protect its assets and takedown illegal content within an economically efficient framework. We have bestowed on RightHero two awards at this year’s UAE Business Awards and cannot wait to see what new innovations the company will develop in the future for its esteemed network of partners. Contact: Alaa Ali Company: RightsHero Web Address: https://www.linkedin.com/company/ rightshero/ Best Anti-Piracy & Cybersecurity Platform 2024 & MEA Technology Innovation Award 2024
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