MEA | UAE Business Awards 2024 14 Jul23190 Luxury Fitness Centre of the Year 2024 Exclusivity and excellence are the two defining elements of what is surely the best gym in Dubai, Fidelity Fitness Club, which has been the city’s ultimate luxury fitness centre since its doors opened back in 2011. Located in the famous Almas Tower, this is the go-to destination for those as passionate about health, fitness, and wellbeing as the members of this vibrant community. Delivering a remarkable member experience through the use of next-generation facilities, unrivalled views, and all of the amenities that connote luxury, standard workouts are transformed into extraordinary experiences with Fidelity. We catch up with General Manager Mark Di Sotto for more. All 17,000 square feet of Fidelity Fitness Club’s fitness centre is catered towards one thing – helping a member to be their best self. With best-in-class fitness equipment in abundance and facilities that have been expertly designed to cater to every aspect of fitness, this peerless experience starts as soon as a new member walks through the door, where the business’ staffing team and personal trainers will immediately make them feel at ease and confident with the journey they are about to undertake, even if it is their first time having a gym membership. To promote the best results, a wellestablished and meticulously thoughtout process is adhered to, sprinkled with personalised recommendations and tailored solutions. As Mark tells us, “we maintain a dedicated follow-up system to track progress and offer continuous support, adjusting plans as necessary to meet evolving needs.” It is this dedication, coupled with the inclusive atmosphere created, that truly set Fidelity Fitness Club apart and solidify its frontrunner status, more so than any of the luxurious touches that it has deployed throughout the centre. Operating with distinction in one of the most competitive and fitness-focused business environments on the planet is no easy task. However, by leveraging the wealth of opportunities stemming from the increasing awareness of the importance of health and fitness across the UAE, Fidelity Fitness Club has succeeded in both expanding its client base and enhancing its suite of available services, all while upholding its mission of helping every person be their best self. Commenting further on these aims, Mark explains, “we champion that regular exercise is an essential element of a happy lifestyle, perfectly in sync with Dubai’s progressive approach to wellbeing.” The city’s methods encompass such initiatives as the 30 x 30 Dubai Fitness Challenge, and for Mark, “this cultural synergy positions us as not just a luxury fitness club, but also as a community hub where the importance of regular exercise is embraced and celebrated for enhancing life’s quality.” This community feel is something that is wholeheartedly embraced by Fidelity Fitness Club’s team of friendly and attentive staff. On hand for every stage of a client’s journey are a number of dedicated personal trainers, who make it their mission to help with anything and everything, whether this be providing guidance with equipment, personalising a fitness plan, or simply lending an ear between sets. Beyond just the gym team, similar distinction runs throughout the facility, with the reception team specifically having won an award this year for providing customers with the best front of house experience. “At Fidelity Fitness Club, we’re not just a team; we’re a community dedicated to creating a positive, inclusive, and engaging workplace where everyone can develop, grow, and contribute to the wellness of others.” Staff are able to embody such excellence largely as a result of the internal culture that has been fostered at Fidelity Fitness Club, with Mark describing this as thriving on, “dynamism, vibrancy, and a strong sense of community, reflective of the fitness industry we are proud to be a part of.” More than this, there is a chief emphasis placed on nurturing staff and encouraging their growth, providing them with a number of opportunities and recognising their achievements. As for what the rest of 2024 has in store for Fidelity Fitness Club, Mark speaks candidly about an exciting journey that is set to include renovations and the integration of advanced technology fitness equipment, the end goal being to provide members with a rejuvenated and increasingly modernised experience. In closing, Mark summarises, “with our renovated facilities and integrated technology solutions, we aim to elevate the fitness experience for our members and solidify our position as a leader in the industry.” Contact: Mark Di Sotto Company: Fidelity Fitness Club Web Address: https://www.fidelityfitnessclub.com
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