UAE Business Awards 2024

5 ‘Rigo Concept’. NorAlign also utilises Pilates in its clinical form, which differs from the modern definition of gym Pilates. If patients are in pain, the team will address this symptom first with physiotherapy techniques such as manual therapy, soft tissue therapy, mobilisations, hooking, and taping. Once the pain has been reduced, the team can begin focusing on stimulating the muscles, joints, and spine. Working in partnership with Intus Bioscience, a revolutionary microbiome research, discovery, and testing company, NorAlign provides patients with an accurate and thorough picture of their unique gut microbiome. Intus’s longread sequencing technology, GutID, can identify even the most obscure bacterial strains, providing patients with a holistic understanding of their gut health. When working with a new client, the team begins by gaining a thorough understanding of a clients’ objectives, needs, and desired outcomes. NorAlign explains the expectations and success criteria to the client to ensure that everyone is on the same page. The NorAlign team creates a detailed project plan which outlines the milestones, timelines, and responsibilities. Each plan is broken down into manageable tasks to help patients focus on their specific goals. NorAlign is committed to quality assurance and has implemented processes to ensure it consistently achieves high standards throughout a project’s lifecycle. This involves conducting regular reviews, testing, and quality checks to ensure its services meet clients’ requirements and industry and regulatory standards. The clinic is also dedicated to continuous improvement and has fostered a culture of learning by reflecting on past projects and integrating best practices into its operations. NorAlign incorporates feedback from clients and team members in order to continue optimising its quality services. Warren Vincent shares, “When we need to hire, we ensure that the hiring process attracts candidates who not only possess the required experience but also demonstrate ambition, drive, and alignment with the company’s values and long-term vision. NorAlign offers continuous training and development programs to enhance employees’ skills, expand their knowledge base, and prepare them for future leadership roles within the organisation. There is also an industry regulatory requirement, where registered clinicians must achieve certain continuing education points to retain their personal medical licensing.” NorAlign has fostered a supportive culture that emphasises collaboration, inclusivity, and diversity. Employees feel empowered to share their ideas and perspectives in order to create positive change within the business. Management encourages open communication and collective decision making to create an environment where employees can grow and realise their full potential. In the ever-evolving healthcare landscape, NorAlign has encountered challenges such as the UAE’s complex regulatory environment, competition, talent acquisition, and rapid technological changes. Despite the challenge of the UAE’s stringent regulations, the region is fast becoming a hub for medical tourism and attracting international patients seeking exceptional healthcare services. The UAE population is continuing to grow, which provides healthcare businesses with access to a diverse and expanding market. By collaborating with local and international healthcare providers, technology companies, and research institutions, NorAlign has turned the challenge of competition into an opportunity to expand its network, reach new markets, and inspire transformation within the industry. Over the coming year, NorAlign aims to increase awareness of the treatments available for Best Specialist Medical Rehabilitation Centre 2024 & MEA Healthcare Excellence Award 2024 scoliosis. To achieve this objective, the centre has collaborated with the Barcelona Scoliosis Physical Therapy School (BSPTS) as its exclusive treatment and education partner in the Middle East and South Africa. The NorAlign team will also be running education training courses and have created a dedicated comic book to explain the misconceptions and treatment options available through the eyes of a young patient named Nora. Lastly, the clinic will also move beyond last year’s pilot study and begin to rollout Intus’s GutID biome testing technology. The innovative technology will help doctors provide patients with highly personalised tests, reports, and suggested nutritional and lifestyle prescriptions. The NorAlign team have adopted a holistic approach to supply patients with a thorough understanding of their condition. By combining several innovative therapies, the clinic can tailor its services to meet patients’ objectives, needs, and desired outcomes. NorAlign’s acquired knowledge and expertise enables its team to support and manage clients’ conditions with the right action plan for them. Thanks to the passionate work of Nora Sträter, Warren Vincent, and the team, NorAlign has become an acclaimed business within its industry and received two awards in this year’s illustrious UAE Business Awards. We cannot wait to see what the future holds for NorAlign Specialist Medical Center as the clinic continues to strive for excellence, transforming healthcare for years to come. Company: NorAlign Specialist Medical Center Web Address: www.noralign.com

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