Gamification has proven to be a powerful tool for businesses, enhancing employee engagement, boosting productivity, and improving customer loyalty by tapping into consumers’ natural competitive instincts and desire for rewards. We found out more from Managing Director Elvin Eldić, as The Gamifier Group is named in the UAE Business Awards 2025. Best Game Development & Gamification Specialists 2025 UAE Business Awards Markets mea 2 0 2 5
News Now in the award’s ninth year, the UAE Business Awards will once again reflect on the region’s incredible achievements and look ahead to its bright and ambitious future. The UAE has become synonymous with progress, resilience, and global connectivity. Its strategic location, visionary leadership, and robust investment in key sectors have positioned it as a global economic powerhouse. As we step into 2025, the UAE continues to thrive, fuelled by ground-breaking developments in its infrastructure, technology, and sustainability initiatives, while solidifying its reputation as a leading hub for global business. Businesses in the UAE are the lifeblood of its economy, contributing significantly to its GDP and global influence. From the bustling metropolises of Dubai and Abu Dhabi to the innovative free zones in Sharjah, Ras Al Khaimah, and beyond, the UAE’s economic landscape is a testament to the success of its probusiness policies and its government’s commitment to fostering innovation and entrepreneurship. The UAE’s leadership has consistently prioritised diversification, reducing reliance on oil and gas while investing heavily in emerging industries. Today, its economy is anchored by sectors such as finance, real estate, tourism, logistics, technology, and renewable energy. These industries not only contribute to the UAE’s rapid growth but also elevate its status as a critical player in the global economy. MEA Markets is delighted to announce the UAE Business Awards 2025. A distinguished celebration of the companies and entrepreneurs propelling the United Arab Emirates to the forefront of global commerce, innovation, and excellence. AI Global Media, Ltd. (AI) takes reasonable measures to ensure the quality of the information on this web site. However, AI will not assume any legal liability or responsibility for the accuracy, correctness or completeness of any information that is available through this web site. If errors are brought to our attention, we will try to correct them. The information available through the website and our partner publications is for your general information and use and is not intended to address any particular finance or investment requirements. In particular, the information does not constitute any form of advice or recommendation by us or any of our partner publications and is not intended to be relied upon by users in making or refraining from making any investment or financial decisions. Appropriate independent advice should be obtained before making any such decision. Any arrangement made between you and any third party named in the site is at your sole risk and responsibility.
News Contents 5. The Gamifier Group: Best Game Development & Gamification Specialists 2025 6. MCXevents: Most Trusted Event Management Company 2025 – Dubai 8. Provance Decoration and Interior Design LLC: Most Innovative Interior Design Company 2025 & MEA Markets Client Service Excellence Award 2025 10. Teal HR: Best Employee Motivation Program 2025 & MEA Markets Client Service Excellence Award 2025 12. Axiom Global Oil Gas Trading DMCC: Marine Fuels & Oils Supplier of the Year 2025 – Middle East 14. Branch: Best Interactive Web Development Agency 2025 – Dubai 15. Fidelity Fitness Club: Best Fitness Gym 2025 16. Navitas Chemical: Most Client-Focused Chemical Manufacturer 2025 17. Idea Atelier: Best Growth Innovative Agency 2025 – MEA & Most Influential Female Food & Beverage Marketing CEO 2025: Seda Solmaz 18. MFC Extreme: Most Trusted Project Logistics Partner 2025 – UAE 19. Marconeve LLC: Most Innovative Marketing & Event Solutions Provider 2025 – GCC & Videography & Photography Experts of the Year 2025 – GCC 20. Hydro Sports Group: Best Sustainable Water Sports Provider 2025 21. PRIMECASE: Most Client-Focused Financial Law Firm 2025 – Dubai 22. Masterminds Education: Most Nurturing Early Years Education Environment 2025 & Excellence Award for Child Enrichment Programs 2025 23. Gamma Engineering FZ LLC: Best Film Equipment Rental House 2025 24. Munich Finest Bakery: Artisan Bakery of the Year 2025 – Dubai 25. Karma Yoga: Best Yoga Teacher Training Academy 2025 – MEA 15. 8.
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MEA | UAE Business Awards 2025 5 Feb25259 Best Game Development & Gamification Specialists 2025 Gamification has proven to be a powerful tool for businesses, enhancing employee engagement, boosting productivity, and improving customer loyalty by tapping into consumers’ natural competitive instincts and desire for rewards. The Gamifier Group is a frontrunning company that specialises in transforming businesses into high-performing ecosystems by expertly leveraging industry-leading gamification strategies. We found out more from Managing Director Elvin Eldić below, as The Gamifier Group is named in the UAE Business Awards 2025. ounded in 2016, The Gamifier Group initially began as a game and platform development company. By 2020, it had expanded into a UAE-based consultancy, integrating proprietary technology to drive business performance at scale. Combining unparalleled expertise in game development and gamification with global experience in retail, employee engagement, and executive leadership, The Gamifier Group has successfully integrated these worlds to develop solutions that deliver exceptional client results. Today, The Gamifier Group specialises in performance excellence, strategy, and change, placing a distinct focus on employee performance gamification through its award-winning platform Leaguestar. Its client base is diverse and spans various industries, including retail, financial services, recruitment service providers, and fintech. By blending datadriven insights with engaging league structures, The Gamifier Group creates high-impact performance environments that deliver outstanding results for businesses and has successfully implemented its platform across multiple regions including Bahrain, Kuwait, the UAE, Australia, New Zealand, Ukraine, and the USA. In a crowded market, The Gamifier Group stands out for its unique service model. Going beyond the scope of traditional employee engagement enhancement, the group strives to transform entire organisations into high-performance ecosystems, where teams don’t just work but play, compete, and excel. To achieve this mission, The Gamifier Group developed and launched Leaguestar, its award-winning proprietary platform that promises to redefine the ways in which businesses elevate performance by seamlessly merging business data with gamification. Developed by the group’s engineers in Zagreb, Croatia, Leaguestar blends video game dynamics, intuitive sports app engagement, AI-driven analytics, and behavioural science to turn routine tasks into high-stakes league competitions. The platform integrates gameplay mechanics such as progression, challenges, and rewards to not only boost engagement, but also foster stronger team cohesion, measurable productivity gains, and commercial success. Rather than relying on static reports, Leaguestar transforms performance metrics into dynamic, competitive experiences that tap into the psychology of elite sports teams to drive motivation, accountability, and sustainable high performance. “By making work feel like a game, teams push harder, achieve more, and win together,” Elvin told us. “This is the future of performance-driven organisations, and Leaguestar is leading the charge.” Committed to driving employee engagement and business performance for its clientele, The Gamifier Group takes a deeply collaborative approach to undertaking projects. With the understanding that true engagement stems from within, The Gamifier Group immerses itself into each new client’s company culture, team dynamics, and motivational drivers before going forward with designing a gamification strategy. The team will work hand-in-hand with leadership and employees to ensure that any gamification strategies introduced align with the company’s unique motivations and operational goals. Through ongoing open discussions and data insights, The Gamifier Group identifies what truly drives team performance and engagement. Rather than imposing a one-size-fits-all approach, the team will then roll out pilot programmes, gather real-time feedback, and refine the experience based on actual user interaction. By continuously measuring impact through analytics, The Gamifier Group ensures that the gamification system evolves alongside the client’s needs and business objectives. This collaborative and adaptive approach to projects ensures that solutions resonate with teams, drive motivation, and deliver long-term sustained success. For almost a decade, The Gamifier Group has seen immense prosperity through its exceptional service model, unwavering commitment to driving employee engagement, and unmatched market expertise. This year, the group will expand its in-house development team in Zagreb, strengthening its backend and frontend capabilities and appointing Hrvoje Bandov as its Chief Technology Officer to accelerate this transformation. Alongside this, The Gamifier Group is proud to continue its longstanding and valued partnership with Fearem Studios to develop DataPlayer – a powerful new plug-in for Leaguestar. By integrating game design, sports formats, and behavioural science, DataPlayer will take gamification to the next level. “The Gamifier Group is entering its most ambitious phase yet, making the largest investment in our history to propel Leaguestar into its next evolution – Leaguestar 3.0,” Elvin announced. “2025 will be a defining year, marking a shift in the gamification landscape. Through proprietary technology and a deep focus on engagement, Leaguestar 3.0 and DataPlayer are aimed to set new industry benchmarks, transforming workplace cultures, and unlocking unprecedented performance potential – empowering employees and their leaders to drive engagement and results like never before.” Contact: Elvin Eldić , Hrvoje Bandov & Claire Walsh Company: The Gamifier Group Web Address: www.thegamifiergroup.com & www.leaguestar.com F
MEA | UAE Business Awards 2025 Corporate events are the perfect way to build a brand, providing professionals with the space to launch a new product, attract a key demographic, or exchange innovative industry insights with peers. Such events are also incredibly complex to orchestrate and often result in undue stress and unnecessary costs. MCXevents is a leading event management company based in Dubai, specialising in delivering exceptional branding experiences through corporate events and live activations. We spoke to Charis Areola, Executive Assistant, to learn more. Founded in 1999, MCXevents is a UAE-based event planning and management agency specialising in providing immersive brand experiences through corporate events and live activations throughout the UAE and MENA region. Since its inception, MCXevents has successfully executed projects in 21 countries around the world, overcoming obstacles and thriving in innovation to effectively breathe life into its clients’ visions. “We have over three decades of expertise in designing and executing corporate events that go beyond logistics – they are strategically crafted to enhance brand engagement and leave a lasting impression,” Charis told us. “Our services include corporate events, product launches, galas, holiday décor and experiential activities, and corporate awards. Whether it’s creating immersive brand activities, designing stunning event environments, or delivering seamless execution, we ensure that every event is impactful, memorable, and aligned with our clients’ objectives.” UAE serves as a prosperous location for businesses from all sectors, serving as a global hub for trade and investment, meaning that many emerging entities seeking to build their brand are drawn to the region. Charis explained to us that Dubai and Abu Dhabi in particular are “lands of opportunities for event management agencies”, with their world-class infrastructure, luxury venues, and diverse international audience. The city offers endless opportunities for creativity and growth in the field of event management and is emerging as a key player in this global market. MCXevents strives to leverage Dubai’s advantageous placement to continue thriving in this dynamic landscape, utilising the city’s unique elements that other markets simply cannot access. Here, creativity levels are high and creative freedom is encouraged, which for an innovative company as MCXevents means that each event can be as unique and imaginative as the client it serves. This high level of customisation and creativity enables MCXevents to stand apart in the crowd as a provider of unparalleled event management services. Of course, every location comes with its challenges and in the UAE, the number one challenge remains the down season congruent with the summer period. “Most corporate events stop during the three months of June, July, and August, and this creates a major gap in agency revenues,” said Charis. “Some agencies, like us, are on the softer side of the downtime as we have ongoing corporate clients and long-term collaborations that allow us to deliver a few smaller projects during the summer, thus softening the impact.” For three decades, MCXevents has been relentless in establishing itself as a market leader, forming countless partnerships that now contribute towards softening the often devastating impact of the down season. This mission has been successful, thanks to the work of the extraordinary team driving its operations. MCXevents values the wellbeing of each member of its team and cultivates a culture in which no member is left behind, celebrating their wins and providing support in difficult times. This has resulted in a positive and productive internal culture, in which every member of the team feels inspired to succeed. When expanding the team, MCXevents bases its hiring process upon the personalities and attitudes of candidates, as opposed to their skills. This is especially important when hiring team members for client servicing and events management roles, as skillsets can be developed for these client-facing positions but the calibre of personability and hospitality they must possess cannot be taught. This approach underscores MCXevents’ commitment to excellence, demonstrating exactly why this industry leader has been named Dubai’s Most Trusted Event Management Company 2025. This will set the tone for MCXevents’ future plans, which will focus on becoming an incubator for new talent. Moving forward, the company is looking to nurture fresh perspectives, foster creativity, and build a team well-equipped to push industry boundaries. Investing in talent remains at the very core of MCXevents’ future vision, alongside investing into technological advancements and futureproof solutions that will enhance its capabilities and keep it ahead of industry shifts. “The next 12 months and beyond are all about growth, innovation, and resilience,” Charis shared. “Challenges and roadblocks are inevitable, but we see them as opportunities for innovation. By staying agile, embracing change, and reinforcing our foundations, we’re confident in our ability to navigate any obstacles while continuing to deliver impactful and meaningful events.” Contact: Charis Areola Company: MCXevents Web Address: www.mcxevents.com Most Trusted Event Management Company 2025 – Dubai
7 Client-centricity is an essential component of any successful business, but particularly for those looking to succeed in the event management industry. The client serves as the central focus of each event, and any expert planner recognises the importance of maintaining their satisfaction. An exceptional event management company, MCXevents understands this concept well. Since 1999, the company has been steadfast in its commitment to putting the client first and has been awarded for this dedication in the UAE Business Awards 2025. Based in Dubai, MCXevents delivers top-tier brand experiences in the form of innovative inperson corporate events and live activations expertly designed to attract and retain the attention of multiple audiences. Servicing a diverse clientele across the UAE and MENA regions, MCXevents caters to multinational corporations, large local groups, international brands, global advertising and PR agencies, and tourism boards, as well as government and semi-government agencies. Positioned at the very forefront of the industry, MCXevents offers a comprehensive suite of events management services for corporate events featuring a variety of in-person and hybrid activities, including corporate retreats, product launches, annual staff events, team bonding, partner gatherings, award ceremonies, and galas. Alongside this, it provides additional live activation services such as experiential activations, brand roadshows, sponsorship fulfilment, business conferences, seminars, corporate training, concert management, food festivals, concept creation, IP activation, and sponsorship coordination. Regardless of the event size or structure, MCXevents remains dedicated to ensuring top-tier service, demonstrating an unwavering client-centricity that underpins its every operation. It is with this dedication that MCXevents tackles each new client, approaching the project with a streamlined process developed over decades of premium service delivery. Upon beginning a new project, MCXevents works to gain a deep understanding and knowledge of the brand and its event objectives, before initiating the planning process in accordance. From there, MCXevents will present an initial direction presentation based on text and illustrative images or mood boards, along with a cost estimate. Once the direction has been agreed upon, the company will proceed with a legitimate proposal and updated cost estimate to the client. Once approved, the project is now active. Whilst undertaking the active project, MCXevents will set a productive pace of communication to ensure that both sides are aligned and continuously communicates with the client to ensure they are aware of any challenges or opportunities that may arise throughout the process. Through this client-centric approach, MCXevents has propelled itself to shine in a crowded market. Throughout the entire planning process, clients of the company are made to feel heard and valued, with their ideas taken on board and their vision directly realised. Whilst there are a number of event management providers around the world, none provide the level of dedication and communication for which MCXevents has become renowned. This has enabled MCXevents to distinguish itself from its competitors and effectively deliver projects om 21 countries across the globe, establishing and solidifying its position as a market leader. Indeed, MCXevents has collected an impressive volume of glowing testimonials provided by previous clients, awe-struck by the company’s unparalleled professionalism, planning capabilities, and ultimately, its dedication to ensuring client satisfaction across the board. It is for this dedication, shaping its operations and driving its sustained success, that MCXevents has been awarded the MEA Markets Client Service Excellence Award 2025. Marwa Kaabour, Group Head of Marketing and Corporate Communications at Al Masaood Group, said: “I recently commissioned MCXevents on a variety of corporate events. The experience working with the team was excellent. They were professional, organised, and creative. In addition, they took a problemsolving approach to challenges that arose, resulting in successful, quality events that met our expectations and received numerous compliments from our guests. I would recommend MCXevents to any company needing event planning services and look forward to future collaborations with them.” Sherif Coutry, GCC-COOP Marketing Director of McDonald’s Dubai, reported: “I worked with the MCXevents team on the McCafé content creators’ event. They demonstrated a great deal of organisation and professionalism throughout the process. Most importantly, the team delivered exactly what was presented in their event proposal. They managed the project’s logistics, setup, and operation with great attention to detail. As a result, the event was a success. The feedback received from our guests and partners was very positive. I look forward to cooperating with the MCXevents team on more projects soon.” Contact: Charis Areola Company: MCXevents Web Address: www.mcxevents.com MEA Markets Client Service Excellence Award 2025
MEA | UAE Business Awards 2025 “Your Dream Our Design” In the realm of interior design it’s of utmost importance that we, as clients, can effectively communicate our wishes to a business which not only listens but delivers on all points. Provance Decoration and Interior Design (Provance Decoration) is with its clients every step of the way regardless of the atmosphere and environment they may be trying to create for their spaces. We learn more about the pioneering design company as it secures its title in our UAE Business Awards 2025. “At Provance Decoration and Interior Design, we are proud to be based in the UAE, where we continuously redefine luxury interiors, bespoke home décor, and world-class design experiences.” eginning with in-depth discovery and research Provance Decoration starts each project and process by understanding its clients’ goals – inside and out, detail by detail – large or small. Then, the design company identifies challenges and opportunities within the sphere, in relation to its industry and market analysis. Provance Decoration researches trends, target audience insights, competitors, and much more, to ensure that it can prepare only the most tailored solutions to each of its clients. A spokesperson said: “When starting a new project or working with a new client, we implement a structured and strategic approach to ensure seamless execution and successful outcomes. Our methodology revolves around understanding client needs, setting clear objectives, and maintaining a high level of collaboration.” Post-discovery and research, Provance Decoration begins its journey through strategic planning and road mapping process to guarantee each project has a clear timeline along with key milestones to achieve. It also marks realistic deadlines for each segment of the project, so its clients can be informed through each step – fully illuminated by its supportive team members. Provance Decoration and Interior Design LLC B Aligning with brand identities throughout its endeavours, Provance Decoration crafts a custom strategy to achieve the most brand-aligned results. Moving swiftly and steadily onto its next steps, the company delivers a collaborative process from the first hurdles right through to final implementation. Not only this, but Provance Decoration promises clear communication throughout, works with a flexible and agile team, and delivers high quality craftsmanship and attention to detail for industry-leading results. However, the process does not come to a close as soon as the project is complete. Provance Decoration ensures that it tracks performance and optimises quality, testing, and post-project support and refinement. This is especially in relation to how the company carries out rigorous quality checks before final delivery, evaluates project performance with digital solutions, and guarantees ongoing support, adjustments, and optimisation even after the project has been completed – truly maximising results and project success. The spokesperson summarises the company’s approach to achieving the best results for any project: “By integrating a client-first approach, meticulous attention to detail, and a commitment to innovation, we ensure that every project achieves exceptional results, exceeds expectations, and drives long-term success.” Having worked with clients of all sizes and locations across the UAE, Provance Decoration mirrors and reflects the thriving markets of its clients and the market in their area. With deep roots in the UAE, Provance Decoration is aware that the UAE has positioned itself as a global business hub, offering unmatched opportunities across industries while also presenting unique challenges. Responding to this notion, the company continues to keep up the pace and even raise the bar for the corporate landscape within its region. As a luxury design company, Provance Decoration is set for an exciting future in such a vibrant and active marketplace. The spokesperson said: “As Provance Decoration and Interior Design looks ahead to the next 12 months, we see an exciting period of expansion, innovation, and creative transformation. Our goal is to solidify our position as a leading luxury interior design firm in the UAE, enhance our client experiences, and embrace the latest trends in bespoke interiors, sustainability, and smart home technology.” As the company expands its portfolio it strengthens existing and potential partnerships with real estate developers, luxury homeowners, and boutique hotels. It is also set to introduce signature interior collections featuring exclusive bespoke furniture, premium décor, and Most Innovative Interior Design Company 2025 & MEA Client Service Excellence Award 2025
9 Most Innovative Interior Design Company 2025 & MEA Markets Client Service Excellence Award 2025 high-end finishing materials while expanding its design services beyond the UAE, tapping into luxury markets in Saudi Arabia, Qatar, and Europe. Furthermore, with the UAE’s Vision 2030 sustainability goals stretching before every business across all industries, Provance Decoration is committed to incorporating intelligent design solutions that enhance comfort, functionality, and sustainability. Many happy customers shared their thoughts on the service provided by Provance Decoration, with one having stated: “Working with Provance Decoration has been an absolute pleasure! They brought my vision for a cozy yet elegant dining room to life. The Provençal style, with its soft colors and artisanal furniture, made my space feel warm and inviting. Their team was efficient and attentive, making sure every detail was perfect. I couldn’t be happier with the result.” Another commented: “Provance Decoration transformed my home office into a calm, stylish workspace. Their use of natural elements like wood and earthy tones gave the room a serene, professional feel. The team was incredibly professional and helpful, guiding me through every step of the design process. I am beyond satisfied with the outcome and will definitely use their services again.” It’s an honour to present Provance Decoration with its title in our UAE Business Awards 2025. If you’re looking for an unwavering partner for your design project, partner with Provance Decoration and Interior Design today. Contact: Marwan Alkindi Company: Provance Decoration and Interior Design LLC Website: https://provanceuae.com/
MEA | UAE Business Awards 2025 Effective leadership is instrumental in ensuring employee engagement, with Deloitte reporting that 85% of successful engagement initiatives are directly driven by individuals in leadership roles. For CEOs, CXOs, and senior HR professionals around the world, this presents the unique opportunity to meticulously shape their workplace culture to establish and grow high-performing teams. Teal HR is a leading company dedicated to empowering leaders throughout the MENA region to take control of their leadership and enhance their capabilities. We spoke to Alexander Sambuk, Director of Business Development at Teal HR, following the company’s recognition in the UAE Business Awards 2025. Founded in 2019, Teal HR was initially developed in-house to address a company’s own internal needs by focusing on personnel engagement and motivation. By 2021, it had quickly evolved into a commercial product – the public platform chosen by many professionals and entities throughout the MENA region. Since its evolution, the company has acquired more than 70 clients, with over 100,000 users on its platform and counting. Though the platform and business has certainly transformed over the years, its mission has remained steadfast: to empower and enhance effective leadership. “With Teal HR, our corporate customers quickly see better performance and improved retention of personnel,” Alexander told us. “In some cases, attrition decreased up to four times and even disappeared. The personnel also demonstrated more loyalty and engagement in company initiatives; for example, participation in annual eNPS surveys raised from 26% to 75%, thus giving top management better visibility and base for decision making.” Teal HR’s proprietary platform is built upon seven essential pillars: peer-to-peer recognition, promotion of essential behaviour, virtual coins for redeemable rewards, internal communication, employee surveys, assessments and 1:1 meetings, and psychometric testing. This sevenin-one solution is appropriate for a wide range of clientele, from companies of 50 to more than 10,000 employees, expertly designed to directly address and improve employee motivation and engagement. The company understands that implementing such innovative technologies and techniques can be a daunting task for any rising business and so offers unwavering support every step of the journey. To aid its clientele in rolling out Teal HR, it remains committed to preparing a compelling proposal to convince any and all stakeholders; addressing all concerns and questions held about the transition; completing customisation, technical setup, integration, and data import; developing the communication plan to inform employees of Teal HR deployment; providing technical and methodological support; sharing quarterly reports with key metrics; and developing custom features that best suit each company’s unique specifications. “The MENA region’s workforce challenges require immediate action,” stated Alexander. “Companies that overlook employee engagement risk losing top talent, productivity, and competitive edge. Teal HR offers a solution designed for the region’s unique needs – helping businesses foster loyalty, enhance performance, and achieve tangible ROI. Some companies hesitate to invest in engagement solutions, perceiving them as additional costs. However, the ROI of platforms like Teal HR is both rapid and measurable.” Teal HR has effectively proven that engagement solutions certainly pay for themselves, with 56% of HR and C-suite leaders reporting that their organisations have achieved positive ROI from investments in employee engagement. Alongside this, 50% agree that their employeesuccess effort have resulted in increased productivity and personnel retention and 23% of companies have become more profitable with high employee engagement. 70% to 80% of employees within client organisations use Teal HR on a regular basis, which has resulted in 18% more sales bookings for clients, 25% more net profits, 10% greater customer loyalty, and 14% better staff productivity. Here to propel its clients’ organisations to success, Teal HR follows a structured and strategical approach to ensure prosperity when undertaking a new project or client. Combining deep HR expertise with a commitment to client-focused service, the business ensures alignment with industry standards for efficient and compliant workforce management. By prioritising transparent communication, it tailors its approach to meet clients’ specific goals and challenges, supported by dedicated account managers for personalised services. Through regular progress assessments and proactive adjustments, Teal HR consistently delivers results that exceed expectations, fostering successful outcomes and long-term partnerships. This approach has earned Teal HR a stellar industry reputation, renowned for delivering innovative and customised solutions that drive employee engagement and motivation to yield optimal results. This reputation has been made clear by the countless client testimonies left for the platform, praising the team for its efficacy in totally transforming the workforce through its expert solutions and proprietary platform. One client wrote: “We noticed a decline in employee engagement and after analysing the market as well as case studies, decided to reach out to Teal HR. The team took a responsible approach to solving our problem: they learned about the needs and problems of the business, learned more about the employees and their needs, and developed an effective programme based specifically on our needs. We highly appreciate this kind of personalised approach to work! Thanks to their coordinated work, the Teal HR team have developed customised reward and motivational opportunities that are a perfect fit for our employees.” While another reported: “Teaming up with Teal HR was a smart move for us. Their new ideas quickly built more trust and collaboration among our team. Since working with them, we’ve noticed a clear boost in motivation and teamwork. What stood out was how well Teal HR understood our challenges and found effective solutions. Employees feel more valued and engaged, making our workplace more positive and productive. Teal HR has exceeded our expectations with their commitment and practical HR solutions. We are really happy with the progress we’ve made and highly recommend Teal HR to any company looking to improve their team dynamics.” Of course, to consistently deliver such transformative services, Teal HR takes immense pride in cultivating a positive and productive internal culture. The business is prudent in its commitment to maintaining this culture, as it recognises it to serve as the cornerstone of its success. Teal HR fosters a vibrant corporate environment through competitions, events, corporate parties, and quests, creating an engaging and dynamic workplace. Employees Best Employee Motivation Program 2025 & MEA Markets Client Service Excellence Award 2025
11 such as tourism, financial services, and renewable energy, underscoring the country’s shift towards sustainable, multifaceted economic development. This enables Teal HR to break into new sectors and build a diverse portfolio of supported clientele, further directly contributing towards the country’s economic development. With this in mind, we asked Alexander what the future holds for Teal HR as it continues on its mission of transforming workplace engagement throughout the region. He shared: “These advantages bring very diverse businesses of various scale and domains to the region. For us, this means that we have much opportunity to find clients and fruitfully work with them. We are currently expanding to the MENA region from our historical customer base in Central and Eastern Europe. We observe that MENA, including GCC countries, are still underserved by advanced, efficient HR tools and platforms. We are here to close this gap, and thus to deliver your company the additional competitive advantage.” Contact: Alexander Sambuk Company: Teal HR Emails: [email protected] / [email protected] Web Address: www.teal-hr.ae Teal HR benefit from extensive corporate learning opportunities, including access to a university and library in addition to wellness programmes that encourage an active lifestyle. Throughout its operations, employees are kept motivated and engaged through gamified initiatives that provide non-material rewards and mentorship programs that offer guidance for career growth. The development process for new product ideas is supported by the company’s innovation hub whilst employee development is placed as a top priority facilitated by training and external learning opportunities fully funded by Teal HR. Regular surveys are held to ensure employee engagement and all feedback is continuously monitored and applied to enhance the workplace experience. Teal HR understands the vital role that community plays in wellbeing and makes every effort to ensure that its team have consistent access to their community, their friends, and their families. Family support is extended through programmes for employee’s children, including special events and companysponsored educational opportunities, and a referral programme is in place to incentivise employee-driven hiring. Outside of immediate circles, Teal HR also emphasises a commitment to corporate social responsibility, providing regular opportunities for employees to participate in charitable initiatives to give back. This impressive commitment to its team has enabled Teal HR to achieve unparalleled success, and the company plans to leverage its recent transition into the MENA market to continue this momentum. The UAE is geographically situated at the crossroads of Europe, Asia, and Africa, which makes it a central hub for trade and commerce. With world-class airport and seaports, such as Dubai International Airport and Jebel Ali, this location facilitates seamless connectivity to global markets and drives business for countless organisations. These entities rely on Teal HR’s platform to thrive in this dynamic environment, enabling the business to retain a consistently growing client base. Recognising its status as a global hub for business, the UAE has developed a number of business-friendly policies. These policies are characterised by tax incentives, advanced infrastructure, streamlined regulations, and innovation-driven ecosystems. Such qualities make it viable for emerging businesses to grow and succeed in this landscape and contribute towards attracting a higher volume of businesses to the region, further boosting Teal HR’s impressive client base. Being located in Dubai, the most populous city in the UAE, has provided Teal HR with various unique benefits, including economic diversification. The UAE is actively diversifying its economy beyond oil to emphasise sectors
MEA | UAE Business Awards 2025 Since 2019, Axiom Global Oil & Gas Trading DMCC has been working towards its mission of fuelling the future of shipping, both in the Middle East and beyond. With multiple divisions, Axiom Global has solidified its status as a partner who stands by its mission. Below, we take a deeper dive into this award-winning supplier. ith a mission to stay at the forefront of the race for outstanding, sustainable energy solutions, Axiom Global’s core values – of integrity, innovation, collaboration, and sustainability – drive its team forward every day. With over 50 global team members who have helped to create over 100 satisfied customers worldwide, Axiom Global has elevated its industry’s reputation for sustainable success. Having handled over 3.5 million metric tonnes and over 7,000 ship-to-ship transfers carried out, the company has expanded greatly since its expansion six years ago. Axiom Global’s History In the MEA region, the size of the freight and logistics market is continuously increasing, with many industry experts predicting a compound annual growth rate of more than 10% between now and 2030. With the market growing, so too is its need for fuel. As one of the most widely respected and sought after suppliers of refined petroleum products across not only the Middle East but also both the Indian subcontinent and the Far East, Axiom Global evolves alongside demand, adding value to both its stakeholders and the industry alike. When the company was established in early 2019, the small team behind this operation leveraged a wealth of diverse experience to run a business dedicated to improving not only the customer journey but also the capabilities of the shipping industry. At the helm is Managing Director and CEO Praveen Jaiswal, an entrepreneur and shipping expert whose experience in the dynamic world of logistics dates back more than 30 years to the early 1990s. Playing a crucial role in both the day-to-day operations of the company as well as its wider strategy development, Praveen oversees all three of the company’s divisions – marine, aviation, and renewables – with equal enthusiasm and excellence. Marine Fuels & Oils Supplier of the Year 2025 – Middle East W Axiom Marine Beginning with its marine division, Axiom Marine, is not only the beating heart of Axiom Global but also the primary reason behind it winning both this award and a similar title in last year’s edition of this annual programme. This division thus focuses on delivering tailored, high-quality marine fuel for the unique needs of oil and gas transportation vessels, whether low-sulphur marine fuels or robust bunker fuels. Along with its experienced nature, the division is aided greatly by the collaborations it shares with the likes of suppliers, shipping partners, and regulatory bodies. These strong ties ensure unparalleled safety, efficiency, and environmental standards in this space, raising the bar for others to match when it comes to the maritime delivery of oil, gas, and related products. Impressively, the work done by Axiom Marine does not simply end with the fuel itself. From managing vessel operations – including charting vessels – to planning the most efficient transit routes and implementing the latest in shipping safety protocols, Axiom Global does it all, offering its clients a seamless, full-service solution that is sure to go above and beyond the expectations of even the most demanding partner. Axiom Renewables The sustainable energy division of Axiom Global is intrinsically linked to the company’s shipping division, as it was strategically established so as to pave the way for a greener future in the shipping industry. With maritime transit long having been associated with the release of carbon emissions into the atmosphere, the team recognised renewable energy sources were a must in bringing the sector up to date and ensuring it can continue to thrive long into the future. The company has, therefore, developed and created a series of biofuels stemming from organic materials, with these products set to play
13 Marine Fuels & Oils Supplier of the Year 2025 – Middle East an instrumental role in the company’s wider aim of reducing marine pollution significantly over the coming decades. Axiom Renewables’ work does not just start and end with renewables, as it is also exploring alternative energy sources such as wind, solar, and other sustainable energy production means. Again, all of this work is being executed to contribute to a cleaner, greener maritime transportation sector. Axiom Aviation Axiom Aviation is this area of Axiom Global that sees Praveen and the team here take all they have learned in the realm of shipping and apply it to a new challenge. More than just diversifying its portfolio and giving the company another channel to deliver reliable and sustainable fuel solutions, Axiom Aviation is helping to the aviation industry to usher in a new era of excellence – one where the sector becomes synonymous with dependability and innovation. A Final Message Having built one of the region’s largest supply chains encompassing several major ports from around the world, the company is working towards its vision of leading the bunker operations race on an international scale. Axiom Global’s presence is strong across everywhere from the Gulf region to South East Asia and even stretches as far out as several key markets in the West – with no signs of slowing down. Whether fuelling the shipping industry through products such as marine fuel oil and petrochemicals, chartering vessels and managing risks, or working tirelessly towards a greener future in the field of shipping and aviation, Axiom Global is embodying the gold standard. Solving problems through its meticulous blend of industry expertise, trust, and strong relationships, few companies in this space will ever be able to hit the heights of this award-winning MEA fuel supplier. Contact: Praveen Jaiswal Company: Axiom Global Oil Gas Trading DMCC Web Address: https://axiomglobaltrading.com/
MEA | UAE Business Awards 2025 14 Best Interactive Web Development Agency 2025 – Dubai Created by Eventagrate Group, Branch is a cutting-edge, multidisciplinary team of designers, developers, and technologists who take great pride in building interactive webbased experiences for a myriad of clients. We caught up with Anas Bitar, Head of Division, as we awarded Branch with its title in our UAE Business Awards 2025. orking hand in hand with agencies, brands, and enterprises to collaboratively push the boundaries of web development. Anas Bitar told us: “We bring digital ideas to life whether it’s through custom web platforms, immersive event tech, or cutting-edge 3D and AI solutions.” Utilising its 15 years of experience in the realm of web and digital experiences, Branch has built a sturdy and trusted name for itself. From the first stages of meticulous research, to understand each client as much as possible to ensure that its team can form project plans – not only creating a plan, but also breaking it down into bitesize, flexible, and achievable steps. This approach guarantees that Branch continues to stay at the very cutting-edge of its industry, and that its clients can complete projects feeling heard and satisfied with the results. Valuing communication, collaboration, and partnerships with every connection made, the agency tailors every step to suit its customers and to guide its own team to yet another successful case. Anas continued: “Communication is central we keep things transparent, stay proactive with risks, and adapt quickly when needed. Ultimately, we treat every project as a partnership. By staying curious, collaborative, and open throughout, we create not just strong results but strong relationships too.” More than just website builders, Branch completely understand the web and digital experience process from start to finish – ensuring that its creativity shines through, in a way that matches its clients’ needs. Anas said: “We’re not just builders, we’re local experts who understand the region’s rules. We combine deep regional knowledge with cutting-edge tech. Our experience in the UAE and KSA means we know how to deliver complex projects that tick all the boxes – compliance, cloud, and quality. “We’re certified, reliable, and always up to date with what’s next – whether it’s AI, 3D web, or immersive experiences. That mix of local expertise and future-focused thinking is what sets us apart.” As the UAE is known as a fast-paced hub for innovation, including creative and bold ideas, Branch is completely suited to its location. Always looking for new ways to invent pioneering solutions, the agency’s team dedicate themselves to learning from the past, staying up to date in the present moment, and keeping a focused eye on the future ahead. Anas enthused: We’re focused on growing smarter not just bigger. That means sharpening our internal processes, being more selective with projects, and doubling down on work we truly enjoy. Challenges are part of the game, but we tackle them like we always do by staying flexible, keeping communication clear and transparent, and backing each other up.” With this, Branch is set to make even more connections and partnerships to stand the test of time. Leaning on each other for strength, the team love what they do. As the agency steers clear of chasing trends, it consistently works on building with fresh ideas, while staying up to date with the latest developments – especially in order to invent their own solutions which are unique to the common trends. Anas shared: “We care about building things that are thoughtful, technically solid, and genuinely useful.” For enterprise integrations, web applications, recognition-based AR, VR app development, augmented reality, interactive technology, and so very much more, Branch’s certified status and reliable contributions to its industry has helped a wide variety of businesses to complete projects to the highest standard. This forward-thinking approach with local and regional knowledge is not only the agency’s USP overall, but it is what will keep the team thriving for the years to come. Contact: Anas Bitar Company: Branch Website: https://www.branchdev.io/ W
MEA | UAE Business Awards 2025 15 The UAE boasts a diverse population, many of whom are increasingly recognising the importance of regular exercise for maintaining overall wellbeing. This health-conscious mindset is prevalent among its residents and the emphasis on health and fitness is becoming progressively notable in Dubai. One entity benefiting from the unique advantages presented by this region is Fidelity Fitness Club, Dubai’s go-to fitness destination. We learned more from Mark Di Sotto, Head of Operations and Fitness at Fidelity Fitness Club, as the company is named in the UAE Business Awards 2025. Established in 2011, Fidelity Fitness Club has earned its reputation as Dubai’s leading fitness destination, celebrated for its exclusivity and exceptional quality. Conveniently located in Almas Tower within Jumeriah Lake Towers, the club is a beacon of excellence, offering state-of-the-art facilities and services. Fidelity Fitness Club is dedicated to serving a diverse community of individuals, united by their shared ambition to improve their fitness and embrace a healthier lifestyle. “At Fidelity Fitness Club, we offer a comprehensive range of services dedicated to enhancing both physical health and mental wellbeing,” said Mark. “Our membership packages provide members with access to cutting-edge gym facilities, complete with state-of-the-art equipment and amenities. What truly sets us apart, however, is our unrivalled location in the heart of JLT, affording members a breathtaking view of the JLT lake that elevates the entire workout experience.” Alongside its extraordinary surroundings, Fidelity Fitness Club also stands out for its commitment to client-centricity. The club prioritises the customer experience above all else and ensures that its friendly and attentive staff remain dedicated to listening to each member’s needs. Whether providing guidance on workouts, offering personalised recommendations, or simply lending an empathetic ear, the team ensure that its members feel welcomed and supported throughout their fitness journey. “When embarking on a new project or engaging with a new client, we create a foundation of trust and comfort from the outset,” explained Mark. “Our process is a journey of understanding and support, tailored to the client’s unique fitness aspirations. In essence, our success lies in our ability to create a welcoming environment, provide personalised guidance, and offer unwavering support to every client who entrusts us with their fitness goals.” Striving to ensure consistently successful outcomes, the team meticulously follows the club’s established processes, which revolves around fostering a sense of belonging and confidence. The club actively listens to the client’s fitness goals and challenges in order to offer personalised recommendations and solutions, instilling a sense of assurance in their decision to invest in their wellbeing with the team. Moreover, Fidelity Fitness Club emphasises ongoing support beyond the initial engagement, with dedicated follow-ups to monitor their progress and provide assistance as needed. To maintain its frontrunning industry position, Fidelity Fitness Club understands that it must remain adaptable and innovative in the evolving landscape of the health and wellness industry. Throughout 2025, the club will be undertaking an immense process of transformation and development that will see it expanding and enhancing its facilities and services to provide a more comfortable and modern environment to its clientele. The planned renovation will cover every element of the gym experience – from physical changes and technological advancements to a greater focus being placed upon community and wellbeing. In addition to physical renovations, the club will also be introducing cutting-edge technology into its facilities. This includes the implementation of innovative fitness equipment and interactive workout platforms. By leveraging such technology, Fidelity Fitness Club seeks to empower its members with the tools and resources they need to achieve their fitness goals more effectively and efficiently. “Fidelity Fitness Club is embarking on an exciting journey of renovation and technological advancement,” Mark announced. “By the end of 2025, we envision Fidelity Fitness Club as a beacon of innovation and excellence in the fitness industry. With our renovated facilities and integrated technology solutions, we aim to elevate the fitness experience for our members and solidify our position as a leader in the industry.” Contact: Mark Di Sotto Company: Fidelity Fitness Club Web Address: www.fidelityfitnessclub.com Best Fitness Gym 2025
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