MEA | UAE Business Awards 2025 Effective leadership is instrumental in ensuring employee engagement, with Deloitte reporting that 85% of successful engagement initiatives are directly driven by individuals in leadership roles. For CEOs, CXOs, and senior HR professionals around the world, this presents the unique opportunity to meticulously shape their workplace culture to establish and grow high-performing teams. Teal HR is a leading company dedicated to empowering leaders throughout the MENA region to take control of their leadership and enhance their capabilities. We spoke to Alexander Sambuk, Director of Business Development at Teal HR, following the company’s recognition in the UAE Business Awards 2025. Founded in 2019, Teal HR was initially developed in-house to address a company’s own internal needs by focusing on personnel engagement and motivation. By 2021, it had quickly evolved into a commercial product – the public platform chosen by many professionals and entities throughout the MENA region. Since its evolution, the company has acquired more than 70 clients, with over 100,000 users on its platform and counting. Though the platform and business has certainly transformed over the years, its mission has remained steadfast: to empower and enhance effective leadership. “With Teal HR, our corporate customers quickly see better performance and improved retention of personnel,” Alexander told us. “In some cases, attrition decreased up to four times and even disappeared. The personnel also demonstrated more loyalty and engagement in company initiatives; for example, participation in annual eNPS surveys raised from 26% to 75%, thus giving top management better visibility and base for decision making.” Teal HR’s proprietary platform is built upon seven essential pillars: peer-to-peer recognition, promotion of essential behaviour, virtual coins for redeemable rewards, internal communication, employee surveys, assessments and 1:1 meetings, and psychometric testing. This sevenin-one solution is appropriate for a wide range of clientele, from companies of 50 to more than 10,000 employees, expertly designed to directly address and improve employee motivation and engagement. The company understands that implementing such innovative technologies and techniques can be a daunting task for any rising business and so offers unwavering support every step of the journey. To aid its clientele in rolling out Teal HR, it remains committed to preparing a compelling proposal to convince any and all stakeholders; addressing all concerns and questions held about the transition; completing customisation, technical setup, integration, and data import; developing the communication plan to inform employees of Teal HR deployment; providing technical and methodological support; sharing quarterly reports with key metrics; and developing custom features that best suit each company’s unique specifications. “The MENA region’s workforce challenges require immediate action,” stated Alexander. “Companies that overlook employee engagement risk losing top talent, productivity, and competitive edge. Teal HR offers a solution designed for the region’s unique needs – helping businesses foster loyalty, enhance performance, and achieve tangible ROI. Some companies hesitate to invest in engagement solutions, perceiving them as additional costs. However, the ROI of platforms like Teal HR is both rapid and measurable.” Teal HR has effectively proven that engagement solutions certainly pay for themselves, with 56% of HR and C-suite leaders reporting that their organisations have achieved positive ROI from investments in employee engagement. Alongside this, 50% agree that their employeesuccess effort have resulted in increased productivity and personnel retention and 23% of companies have become more profitable with high employee engagement. 70% to 80% of employees within client organisations use Teal HR on a regular basis, which has resulted in 18% more sales bookings for clients, 25% more net profits, 10% greater customer loyalty, and 14% better staff productivity. Here to propel its clients’ organisations to success, Teal HR follows a structured and strategical approach to ensure prosperity when undertaking a new project or client. Combining deep HR expertise with a commitment to client-focused service, the business ensures alignment with industry standards for efficient and compliant workforce management. By prioritising transparent communication, it tailors its approach to meet clients’ specific goals and challenges, supported by dedicated account managers for personalised services. Through regular progress assessments and proactive adjustments, Teal HR consistently delivers results that exceed expectations, fostering successful outcomes and long-term partnerships. This approach has earned Teal HR a stellar industry reputation, renowned for delivering innovative and customised solutions that drive employee engagement and motivation to yield optimal results. This reputation has been made clear by the countless client testimonies left for the platform, praising the team for its efficacy in totally transforming the workforce through its expert solutions and proprietary platform. One client wrote: “We noticed a decline in employee engagement and after analysing the market as well as case studies, decided to reach out to Teal HR. The team took a responsible approach to solving our problem: they learned about the needs and problems of the business, learned more about the employees and their needs, and developed an effective programme based specifically on our needs. We highly appreciate this kind of personalised approach to work! Thanks to their coordinated work, the Teal HR team have developed customised reward and motivational opportunities that are a perfect fit for our employees.” While another reported: “Teaming up with Teal HR was a smart move for us. Their new ideas quickly built more trust and collaboration among our team. Since working with them, we’ve noticed a clear boost in motivation and teamwork. What stood out was how well Teal HR understood our challenges and found effective solutions. Employees feel more valued and engaged, making our workplace more positive and productive. Teal HR has exceeded our expectations with their commitment and practical HR solutions. We are really happy with the progress we’ve made and highly recommend Teal HR to any company looking to improve their team dynamics.” Of course, to consistently deliver such transformative services, Teal HR takes immense pride in cultivating a positive and productive internal culture. The business is prudent in its commitment to maintaining this culture, as it recognises it to serve as the cornerstone of its success. Teal HR fosters a vibrant corporate environment through competitions, events, corporate parties, and quests, creating an engaging and dynamic workplace. Employees Best Employee Motivation Program 2025 & MEA Markets Client Service Excellence Award 2025
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