MEA | UAE Business Awards 2025 5 Feb25259 Best Game Development & Gamification Specialists 2025 Gamification has proven to be a powerful tool for businesses, enhancing employee engagement, boosting productivity, and improving customer loyalty by tapping into consumers’ natural competitive instincts and desire for rewards. The Gamifier Group is a frontrunning company that specialises in transforming businesses into high-performing ecosystems by expertly leveraging industry-leading gamification strategies. We found out more from Managing Director Elvin Eldić below, as The Gamifier Group is named in the UAE Business Awards 2025. ounded in 2016, The Gamifier Group initially began as a game and platform development company. By 2020, it had expanded into a UAE-based consultancy, integrating proprietary technology to drive business performance at scale. Combining unparalleled expertise in game development and gamification with global experience in retail, employee engagement, and executive leadership, The Gamifier Group has successfully integrated these worlds to develop solutions that deliver exceptional client results. Today, The Gamifier Group specialises in performance excellence, strategy, and change, placing a distinct focus on employee performance gamification through its award-winning platform Leaguestar. Its client base is diverse and spans various industries, including retail, financial services, recruitment service providers, and fintech. By blending datadriven insights with engaging league structures, The Gamifier Group creates high-impact performance environments that deliver outstanding results for businesses and has successfully implemented its platform across multiple regions including Bahrain, Kuwait, the UAE, Australia, New Zealand, Ukraine, and the USA. In a crowded market, The Gamifier Group stands out for its unique service model. Going beyond the scope of traditional employee engagement enhancement, the group strives to transform entire organisations into high-performance ecosystems, where teams don’t just work but play, compete, and excel. To achieve this mission, The Gamifier Group developed and launched Leaguestar, its award-winning proprietary platform that promises to redefine the ways in which businesses elevate performance by seamlessly merging business data with gamification. Developed by the group’s engineers in Zagreb, Croatia, Leaguestar blends video game dynamics, intuitive sports app engagement, AI-driven analytics, and behavioural science to turn routine tasks into high-stakes league competitions. The platform integrates gameplay mechanics such as progression, challenges, and rewards to not only boost engagement, but also foster stronger team cohesion, measurable productivity gains, and commercial success. Rather than relying on static reports, Leaguestar transforms performance metrics into dynamic, competitive experiences that tap into the psychology of elite sports teams to drive motivation, accountability, and sustainable high performance. “By making work feel like a game, teams push harder, achieve more, and win together,” Elvin told us. “This is the future of performance-driven organisations, and Leaguestar is leading the charge.” Committed to driving employee engagement and business performance for its clientele, The Gamifier Group takes a deeply collaborative approach to undertaking projects. With the understanding that true engagement stems from within, The Gamifier Group immerses itself into each new client’s company culture, team dynamics, and motivational drivers before going forward with designing a gamification strategy. The team will work hand-in-hand with leadership and employees to ensure that any gamification strategies introduced align with the company’s unique motivations and operational goals. Through ongoing open discussions and data insights, The Gamifier Group identifies what truly drives team performance and engagement. Rather than imposing a one-size-fits-all approach, the team will then roll out pilot programmes, gather real-time feedback, and refine the experience based on actual user interaction. By continuously measuring impact through analytics, The Gamifier Group ensures that the gamification system evolves alongside the client’s needs and business objectives. This collaborative and adaptive approach to projects ensures that solutions resonate with teams, drive motivation, and deliver long-term sustained success. For almost a decade, The Gamifier Group has seen immense prosperity through its exceptional service model, unwavering commitment to driving employee engagement, and unmatched market expertise. This year, the group will expand its in-house development team in Zagreb, strengthening its backend and frontend capabilities and appointing Hrvoje Bandov as its Chief Technology Officer to accelerate this transformation. Alongside this, The Gamifier Group is proud to continue its longstanding and valued partnership with Fearem Studios to develop DataPlayer – a powerful new plug-in for Leaguestar. By integrating game design, sports formats, and behavioural science, DataPlayer will take gamification to the next level. “The Gamifier Group is entering its most ambitious phase yet, making the largest investment in our history to propel Leaguestar into its next evolution – Leaguestar 3.0,” Elvin announced. “2025 will be a defining year, marking a shift in the gamification landscape. Through proprietary technology and a deep focus on engagement, Leaguestar 3.0 and DataPlayer are aimed to set new industry benchmarks, transforming workplace cultures, and unlocking unprecedented performance potential – empowering employees and their leaders to drive engagement and results like never before.” Contact: Elvin Eldić , Hrvoje Bandov & Claire Walsh Company: The Gamifier Group Web Address: www.thegamifiergroup.com & www.leaguestar.com F
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