MEA | UAE Business Awards 2025 Corporate events are the perfect way to build a brand, providing professionals with the space to launch a new product, attract a key demographic, or exchange innovative industry insights with peers. Such events are also incredibly complex to orchestrate and often result in undue stress and unnecessary costs. MCXevents is a leading event management company based in Dubai, specialising in delivering exceptional branding experiences through corporate events and live activations. We spoke to Charis Areola, Executive Assistant, to learn more. Founded in 1999, MCXevents is a UAE-based event planning and management agency specialising in providing immersive brand experiences through corporate events and live activations throughout the UAE and MENA region. Since its inception, MCXevents has successfully executed projects in 21 countries around the world, overcoming obstacles and thriving in innovation to effectively breathe life into its clients’ visions. “We have over three decades of expertise in designing and executing corporate events that go beyond logistics – they are strategically crafted to enhance brand engagement and leave a lasting impression,” Charis told us. “Our services include corporate events, product launches, galas, holiday décor and experiential activities, and corporate awards. Whether it’s creating immersive brand activities, designing stunning event environments, or delivering seamless execution, we ensure that every event is impactful, memorable, and aligned with our clients’ objectives.” UAE serves as a prosperous location for businesses from all sectors, serving as a global hub for trade and investment, meaning that many emerging entities seeking to build their brand are drawn to the region. Charis explained to us that Dubai and Abu Dhabi in particular are “lands of opportunities for event management agencies”, with their world-class infrastructure, luxury venues, and diverse international audience. The city offers endless opportunities for creativity and growth in the field of event management and is emerging as a key player in this global market. MCXevents strives to leverage Dubai’s advantageous placement to continue thriving in this dynamic landscape, utilising the city’s unique elements that other markets simply cannot access. Here, creativity levels are high and creative freedom is encouraged, which for an innovative company as MCXevents means that each event can be as unique and imaginative as the client it serves. This high level of customisation and creativity enables MCXevents to stand apart in the crowd as a provider of unparalleled event management services. Of course, every location comes with its challenges and in the UAE, the number one challenge remains the down season congruent with the summer period. “Most corporate events stop during the three months of June, July, and August, and this creates a major gap in agency revenues,” said Charis. “Some agencies, like us, are on the softer side of the downtime as we have ongoing corporate clients and long-term collaborations that allow us to deliver a few smaller projects during the summer, thus softening the impact.” For three decades, MCXevents has been relentless in establishing itself as a market leader, forming countless partnerships that now contribute towards softening the often devastating impact of the down season. This mission has been successful, thanks to the work of the extraordinary team driving its operations. MCXevents values the wellbeing of each member of its team and cultivates a culture in which no member is left behind, celebrating their wins and providing support in difficult times. This has resulted in a positive and productive internal culture, in which every member of the team feels inspired to succeed. When expanding the team, MCXevents bases its hiring process upon the personalities and attitudes of candidates, as opposed to their skills. This is especially important when hiring team members for client servicing and events management roles, as skillsets can be developed for these client-facing positions but the calibre of personability and hospitality they must possess cannot be taught. This approach underscores MCXevents’ commitment to excellence, demonstrating exactly why this industry leader has been named Dubai’s Most Trusted Event Management Company 2025. This will set the tone for MCXevents’ future plans, which will focus on becoming an incubator for new talent. Moving forward, the company is looking to nurture fresh perspectives, foster creativity, and build a team well-equipped to push industry boundaries. Investing in talent remains at the very core of MCXevents’ future vision, alongside investing into technological advancements and futureproof solutions that will enhance its capabilities and keep it ahead of industry shifts. “The next 12 months and beyond are all about growth, innovation, and resilience,” Charis shared. “Challenges and roadblocks are inevitable, but we see them as opportunities for innovation. By staying agile, embracing change, and reinforcing our foundations, we’re confident in our ability to navigate any obstacles while continuing to deliver impactful and meaningful events.” Contact: Charis Areola Company: MCXevents Web Address: www.mcxevents.com Most Trusted Event Management Company 2025 – Dubai
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