UAE Business Awards 2026 11 Think Productive WESA (West & South Asia) is on a mission: enable employees to thrive as humans in the digital workplace. For Executive Director Mark Fliegauf, this rests on mastering technology as much as harnessing the ingenuity and resilience of a of a workforce operating in an increasingly automated and AI‑augmented environment. Impressively fulfilling its mission, Think Productive WESA was recently awarded its title in our UAE Business Awards 2026. Think Productive WESA takes a holistic approach to the often interdependent opportunities and challenges that emerge where humans and technology meet. It views digital productivity and digital well‑being as equally essential. Neglecting one inevitably harms the other. Since its inception, this formula has proven enormously successful and the company has trained, coached, and consulted with clients ranging from Meta to The Executive Council of Dubai to build lasting capability. “We are not a partner for quick fixes or for delivering something merely ‘shiny’ to present at a board meeting,” said Mark. “We’re intensely impact driven and focus on where the real work needs to happen. We aim to create meaningful change from day one. And we expect the same commitment from our clients.” Equally, the team are as passionate and dedicated about support as they are about impact, providing unwavering assistance, at all hours and at all costs. “While we hold ourselves to high standards, we recognize that we’re all human – not superheroes. Be that our clients, partners, or employees: we walk the talk. But we also make sure that this walk is manageable.” This is why the Think Productive team rejects the unhelpful evangelism, perfectionism, and ‘guru’ mentality that often permeate the modern work, professional development, and business landscape. “It starts with realism,” highlighted Mark. “While others may paint a rosy picture of a brave new AI‑driven world, the reality is that AI is currently intensifying workloads rather than taking tasks off people’s plates. And when that reality becomes apparent, many evangelists and consultants have already moved on to the next ‘hot topic’.” In contrast, Mark and his colleagues continue working through these challenges alongside their clients, driven by a genuine concern for people and their well‑being. They firmly believe that only healthy individuals create productive organisations, and that only healthy organisations, in turn, enable productive individuals. Especially at the humantechnology interface. Operating from Dubai, Think Productive WESA has been helping clients in aviation, banking, energy, F&B, logistics, and technology across the Middle East and Asia. “Dubai has been an ideal hub to start and accelerate our business over the last 3 years. Its geographic location as has allowed us to serve companies from Istanbul to Singapore. And having your home base in the commercial center of the region is, of course, of great benefit. It’s a bit easier to achieve 130% year-upon-year revenue growth in such a fast-paced, vibrant commercial environment where people see and grasp opportunities,” said Mark. It’s a pleasure to reward Think Productive WESA with its accolade of Best Productivity & Workplace Training Services 2026, and we look forward to seeing what its team does next as they continue to raise the bar for the training and professional development industry. Contact: Mark Fliegauf Company: Think Productive WESA (West & South Asia) Website: thinkproductive.me Best Productivity & Workplace Training Services 2026
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