Key Role Earmarked for Travel & Tourism in Saudi Arabia’s Economic Rebound

Posted on February 5, 2021 · 2 min read

Key Role Earmarked for Travel & Tourism in Saudi Arabia’s Economic Rebound - Featured Image | MEA Markets
Share this article

Saudi Arabia’s efforts to boost airport capacity as part of a broader bid to make tourism and logistics new engines of growth, are mapped out in a new Covid Response Report (CRR), prepared by the Oxford Business Group (OBG) in partnership with Saudi Ground Services (SGS).

The CRR provides in-depth analysis of the Kingdom’s response to the pandemic in an easy-to-navigate and accessible format, highlighting key data in infographics relating to the country’s socio-economic landscape.

The report lays out the increases in passenger numbers witnessed at Saudi Arabia’s airport terminals prior to the suspension of international flights due to Covid-19, as the push to boost trade and attract more visitors gained pace.

It also considers the significance of the decision to lift all restrictions on air, land and sea transport on January 1, 2021, which is expected to play a major part in accelerating recovery across the Kingdom’s aviation industry and support long-term growth in travel.

Topical issues explored in the CRR included the move to bring the private sector on board to modernise operations at domestic and international gateways, and the role earmarked for digitalisation in enhancing ground services.

In addition, subscribers will find an analysis of SGS’s growth story, which has mirrored the expansion of the wider aviation sector, and the company’s decision to tap new revenue streams by introducing additional services during the pandemic. OBG’s coverage also considers the post-pandemic opportunities for both SGS and other players, which are expected as a result of the capacity increases planned for many of KSA’s gateways.

The report includes a wide-ranging interview with Fahad Cynndy, CEO at SGS, in which he highlights the increased focus in the industry on last-mile delivery services and opportunities for strategic partnerships.

“While Covid-19 has impacted flight operations, it has actually, cautiously speaking, advanced collaborative efforts between industry stakeholders to add value and diversify revenue streams,” he told OBG. “Essentially, there is a need to offer barrier-free entry for new players in the aviation industry; we aim to fill that gap by connecting airport operators, airlines and passengers through our services platform,” he added.

Jana Treeck, OBG’s Managing Director for the Middle East, said that firm fiscal foundations, successful efforts to control the pandemic, and an ongoing diversification drive meant that Saudi Arabia was well-placed to make a swift economic recovery after a challenging year, with the International Monetary Fund (IMF) forecasting growth of 3.1% for the Kingdom in 2021 – the highest among GCC countries.

“Saudi Arabia was one of the first countries in the world to approve the use of the Pfizer-BioNTech Covid-19 vaccine – a move in early December that followed on from a widespread testing regime, which was instrumental in keeping the country’s case-fatality rate among the lowest in the world,” Treeck said. “Looking ahead, the introduction of the vaccination programme is expected to pave the way for a resumption in day-to-day life, including heightened activity across the travel and tourism industry.”

You might also like

Looking for more? Gain deeper insights with these recommended articles, selected to provide further value.

March 17, 2022 Saudi Arabia Announces 60 Water Projects Worth SR35bln at MENA Desalination Projects Forum 2022

Saudi Arabia announced more than 60 water projects, worth SR35 billion (US$9.33 billion), that will cement the Kingdom’s position as the world’s largest water desalination market, a top official told delegates at the 3rd MENA Desalination Projects...

August 6, 2024 UAE Faces Rising Malware Threats as Global Email Attacks Surge 293%, Acronis Report Finds

The UAE witnessed a notable increase in malware detections with an 11.7% increase from January to May 2024, as the region facing considerable cybersecurity challenges, amidst surging email attacks globally, new research said. Acronis, a global le...

July 22, 2020 Landmark Music Copyright Infringement Case Against Qatar Airways To Be Heard In English Courts

The airline, which operates over 200,000 flights per year, and offers music as an integral part of its in-flight service with up to 4,000 entertainment options, has never remunerated PRS members, songwriters, composers, and music publishers, for t...

Join our newsletter.

Gain Access To Exclusive Content

Stay Updated With The Latest News

It's Free To Subscribe

By signing up, you agree to receive marketing emails.

Join our newsletter box - side image
Trusted by the best teams around the world