In the glimmering architecture of Dubai’s Museum of the Future, where imagination meets invention, a quiet story from Armenia unfolds — one woven not of spectacle but of substance. From November 12 to 14, MOMENTof ART brings together fine art, design, and couture in a poetic dialogue that redefines what it means to create from heritage.
Presented by Lunaria Limited in collaboration with the Museum of Russian Art, the exhibition is more than a showcase. It is a meditation on beauty — how it moves, transforms, and carries memory. Conceived by creative designer Alena Konnova, the capsule collection reinterprets two masterpieces from the museum’s collection, transforming pigment into fabric and brushstrokes into movement. Each garment, cut in weightless organza, translates the stillness of Solomon Nikritin’s Night Landscape and Alexander Dreshin’s Storm in Altai into living form — a vision of art reborn as experience.
At the center of this dialogue stands Mareta Gevorkyan, founder of Lunaria Limited — a woman whose work is quietly reshaping Armenia’s creative identity. For her, fashion and art are not separate disciplines but two languages of the same pursuit: cultural continuity. “Beauty,” she often says, “is not a luxury — it’s a responsibility. It reminds us of who we are and what we value.”
That belief threads through all her ventures, most notably MOMENT OF WHITE, the modern prêt-à-porter house she champions as an emblem of Armenian aesthetics. Known for its serene silhouettes and refined bridal collections, the brand reflects her vision of purity as depth — where form, structure, and silence become symbols of care. MOMENT OF WHITE embodies her philosophy of Business as a Cultural Gesture — transforming commerce into something enduring, something that sustains meaning.
Through Maison Marom, the cultural and lifestyle group she co-founded with Olga Medelyan, Gevorkyan channels this vision beyond fashion — supporting artists, artisans, and initiatives that strengthen Armenia’s creative community. Each project under her direction is guided by the same principle: that beauty and culture can coexist as tools for progress, resilience, and belonging.
In MOMENTof ART, this philosophy finds its purest form. The exhibition becomes a meeting point of epochs and disciplines — where the precision of couture meets the introspection of painting, and where Armenian craftsmanship converses with global modernity. Visitors are invited not simply to look, but to feel — to experience art as a living entity that breathes, moves, and connects.
It is a rare moment — one in which a country’s heritage and its contemporary voice speak in unison. Through Lunaria Limited and her growing constellation of creative ventures, Mareta Gevorkyan is proving that Armenia’s cultural future will not be defined by imitation, but by imagination — where design becomes devotion, and every gesture of beauty becomes an act of preservation.
