Posted on January 20, 2023
Worldwide expansion plans for fast-growing UK functional gummy brand Nutrigums have taken yet another step forward, with its products due to go on sale across, three more Middle Eastern markets.
Most notably, the company has announced, a multi million-pound deal in the Kingdom of Saudi Arabia, to take its popular range of gummy vitamins to a new overseas market. In addition, two further deals have been secured in the region with exclusive distributors based in Kuwait and Palestine.
Terjinder Singh Purewal, the firm’s head of international, said: “Nutrigums is going through an exciting period of its growth. As we continue to see an increased demand for our products. Therefore, the Kingdom of Saudi Arabia is a very key market, especially in terms of its population and consumption. There is growing demand for high quality vitamins and supplements and based on our research we are confident that Nutrigums’ products that are tailored for women and children shall prove to be extremely popular.”
The company’s distributor, GulfBird Trading Group based in Riyadh, will launch the products in key pharmacy chains across the Kingdom, which has a population of 36 million. The Kingdom will be the first international market for the firm’s latest product – the Kids Multivitamin gummy.
In Kuwait, the partner is the leading health and wellness retailer – Genoa General Trading Co -and has more than 30 years trading experience and the country. The entire Nutrigums range will be sold across the distributor’s own retail chain, Results Vitamin Shop, as well as Holland & Barrett franchise stores that the company operates throughout Kuwait City.
Barrak Al Fares, CEO of Genoa General Trading Co, said: “We believe Nutrigums has an excellent range of gummy products, and we are very optimistic for this partnership. We are looking forward to launching the products throughout stores in the coming months.”
Similarly, the gap in Palestine’s market for gummies will also now be filled by Nutrigums. Joining forces with leading wellness retailer ChemiMart Co. The brand will launch with around five key SKUs taking to the shelves across pharmacies. Launches across both markets are scheduled for the end of Q1 2023.
Yousef Saad, CEO of ChemiMart Co, said: “We are very excited about this opportunity, and we are sure that Nutrigums will be a great success here in Palestine.”
Fabian Whittingham, co-founder of Nutrigums said “These three key partnerships in the Middle East come just after our seven-figure deal in Pakistan, showing just how fast expanding this part of the Nutrigums business has been – we are also aiming to sign exclusive distribution partners in 10 countries over the next six months. We also have several exciting products on the horizon within trending categories such as gut health, stress and anxiety, sleep and skincare. I’m very much looking forward to seeing what 2023 holds for us all.”
Nutrigums has rapidly expanded its popular functional plant-based vitamin gummy ranges having sold hundreds of thousands of units through some of the UK’s largest retailers, including Amazon, Lloyds Pharmacy, Morrisons and Superdrug.
The global company uses fruit pectin as a gelling agent instead of animal-derived gelatine base, as analysts predict the plant-based food market is set to grow by 11.9% by 2027.
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