Business travel to the Middle East and North Africa (MENA) is rapidly expanding, creating new opportunities and challenges, especially for women.
In Q1 2025 alone, business travel in the region surged by 50% compared to the same period in 2024. Projections show that the MENA business travel market will reach $270.8 billion by 2030, growing at a compound annual rate of 8.3% from 2025 onward.
For women professionals, however, navigating the cultural and logistical aspects of business travel in the Middle East requires thoughtful preparation and awareness.
This guide offers practical advice to help women travelers stay respectful, confident, and safe across this dynamic and evolving region.
Understand Local Customs and Dress Codes
When traveling for business in the Middle East, understanding and respecting local customs and dress codes is crucial. Modesty in attire and behavior is highly valued across the region, though specific expectations vary. While major cities are more cosmopolitan, it’s generally advisable for women to wear clothing that covers their shoulders, arms, and knees.
For instance, Saudi Arabia often requires an abaya in public, reflecting its strict adherence to Sharia law. As FairPlanet highlights, this legal framework significantly regulates women’s lives there, as well as in Iran and, most severely, in Afghanistan under Taliban rule.
Beyond clothing, social customs also differ. Some men may not shake hands with women for religious reasons, so allow your counterpart to initiate. Public displays of affection are generally frowned upon. Adapting to these norms demonstrates respect, builds trust, and ensures a more seamless and successful business engagement.
Respect Business Etiquette and Cultural Norms in the Middle East
Business culture in the Middle East often places a premium on personal relationships and trust. Meetings may begin with informal conversation, and building rapport is essential. Punctuality is appreciated, though meetings may start later than scheduled. Hierarchies are respected, so address senior figures first and use formal titles unless invited to do otherwise.
When dining, be mindful of cultural norms. For instance, as Entrepreneur advises, observe your host regarding eating pace and utensil use, avoiding eating before them or finishing too quickly. Avoid chewing loudly or speaking with food in your mouth.
Alcohol consumption is often restricted or prohibited, so follow your host’s lead. In meetings, refrain from overconfidence or pompous speech, oversharing irrelevant information, or introducing surprises without prior notification to the chairperson.
Manage Health and Wellness Abroad
Taking care of your health during international business travel is essential for a smooth and successful trip. Schedule a pre-travel consultation with your healthcare provider to review any destination-specific health risks and ensure your vaccinations are current.
Bring all essential medications in their original packaging, along with their prescriptions, since some medicines may be restricted in parts of the Middle East. It’s also smart to research nearby hospitals or clinics in advance, especially for longer stays.
For women on extended assignments, planning reproductive health is key. For instance, Depo-Provera, a birth control shot taken every three months, may pose complications abroad. A recent study found that using Depo-Provera for over a year increases the risk of meningiomas by more than five times.
According to TorHoerman Law, the Depo-Provera lawsuit alleges that Pfizer failed to warn users about these severe risks. Women who developed brain tumors, or their families, may be eligible to file a claim.
Those concerned can explore Depo-Provera lawsuit sign-up options for legal recourse. Additionally, carry a doctor’s note and medical documentation for injectable medications, which may be required at customs or for local medical care. Prior planning helps ensure your well-being while abroad.
Safety and Security Considerations
While many parts of the Middle East are safe for business travel, safety conditions can vary based on the country and evolving political situations. Before departure, consult official government travel advisories and, if available, register your trip with your embassy.
Use only licensed taxis or well-known ride-hailing apps, and avoid walking alone at night in unfamiliar or poorly lit areas. Always keep emergency contacts, including your country’s embassy and nearby hospitals, readily accessible.
According to Smartraveller, regional conflicts in the Middle East may escalate tensions, leading to sudden airspace closures, flight cancellations, and other disruptions. Be aware that demonstrations and protests can arise suddenly and become dangerous; it’s best to avoid them completely.
An elevated threat of attacks against Israeli interests exists across the region. Should a security incident occur, prioritize your safety and follow local authorities’ instructions.
Staying alert and prepared allows you to navigate your trip with confidence while minimizing risks in unpredictable situations.
Frequently Asked Questions (FAQs)
How should a woman handle a medical emergency while traveling in the Middle East?
In a medical emergency, a woman should seek care at a reputable hospital in a major city. Contact local emergency services and inform the embassy if needed. Keep medical records and prescriptions on hand. Follow local protocols and consider cultural sensitivities when communicating with healthcare providers.
Is it safe for a woman to travel alone to Saudi Arabia?
Yes, it is generally safe for a woman to travel alone to Saudi Arabia, especially for business. However, travelers should respect local customs, dress modestly, avoid isolated areas, and stay updated on travel advisories. Using reputable transportation and registering with the embassy adds an extra layer of security.
Which country in the Middle East is best for business?
The United Arab Emirates (UAE) is often considered the best Middle Eastern country for business due to its strong infrastructure and strategic location. Cities like Dubai and Abu Dhabi offer modern amenities and a safe environment, making the UAE a top destination for business travelers.
Business travel to the Middle East can be a transformative experience for women, offering the chance to expand professional networks and gain new perspectives. By preparing thoroughly, women can navigate the region with confidence and professionalism. With the right approach, challenges can be managed and opportunities fully embraced.
