RAKEZ Hosts Insightful Session for its Business Community on Exploring the Digital Landscape

Posted on August 10, 2023 · 3 min read

RAKEZ Hosts Insightful Session for its Business Community on Exploring the Digital Landscape - Featured Image | MEA Markets
Share this article
people sitting and listening in a conference

Ras Al Khaimah Economic Zone (RAKEZ) successfully concluded its latest B2B community event, ‘Navigating Digital Landscape’ aimed at equipping SMEs and startups with an understanding of the basic principles of online marketing. The event drew an audience of close to 100 entrepreneurs operating across varied sectors.

The session offered an informative and interactive platform for attendees to discuss balancing inbound and outbound marketing initiatives and how to prevent marketing budget wastage. Experts from different areas of the digital spectrum, including branding, website, and digital transformation, imparted valuable insights and tips for saving time, effort, and money when planning digital campaigns and maximising market awareness for new businesses.

RAKEZ Group CEO Ramy Jallad said, “For new entrepreneurs who are just venturing out, the task of getting noticed, identifying target clients, and establishing successful access to them, may come with a matrix of challenges. These could span from budgetary concerns to the scarcity of databases and other valuable resources like content producers, designers and marketing wizards. Our role as a nurturing hub for SMEs is to bridge that gap, enabling them to effectively tap into the right tools and navigate the digital world successfully. The objective of our latest session was to provide our community members with a better understanding of the digital landscape through open conversations with seasoned experts.”

The attendees also discussed when to start focusing on digital, what the next big digital trend could be, what makes a good digital campaign, and the biggest mistakes businesses make with their digital strategy. The specialists addressed questions related to the optimum time for a business to start optimising its digital presence and resources to bolster its online standing.

Some entrepreneurs regularly attend the RAKEZ community events to learn from experts and implement key takeaways into their businesses. Founder and Managing Director of Adventurous Camel Tamar Smulowicz, said “We have been to several of these events since the past year and found them to be really helpful for our new business. As a company targeting markets outside the UAE, we are struggling with reaching audiences, reeling them in and converting them into buyers. I am happy the panel highlighted the importance of having a strong foundation based on content and the integration of artificial intelligence. Now I’ll start focusing on all social media platforms equally and not wait to launch our website until it’s 100% perfect as long as it’s SEO-friendly.”

Similarly, CEO of Craftspot Designs Shijin Abdul Latheef also shared his concerns and plan of action, “As a B2B company and we are finding it tough to generate business-appropriate content strategy for social media platforms. The panel covered useful areas such as UX, digital marketing and AI, but my main learning from this session is to adopt a customer-first approach before delivering the products, services, content, etc.”

Meanwhile, Director of Human Resources at Valsense Tina Chaaba, shared that she found potential connections at the event to give a facelift to her company website. “Talking from a recruitment perspective, it is highly important to have a website that truly showcases your company’s values and all that it stands for to attract good talent. The discussion with experts has made me more open to embracing the latest technologies such as AI to strengthen our output.”

The community events reaffirm RAKEZ’s unwavering commitment to nurturing a robust and supportive ecosystem for companies, armed with the essential tools and know-how to thrive in a rapidly changing business landscape. The economic zone will continue hosting an array of similar enriching events, boosting the development of a thriving and well-informed business community headed into an exciting digital future.

You might also like

Looking for more? Gain deeper insights with these recommended articles, selected to provide further value.

February 12, 2025 Technology Paves the Way for Sustainable Mining in Africa

The extraction of valuable minerals like lithium and cobalt could be leveraged to create local industries, such as battery manufacturing, enhancing intra-African trade.

April 16, 2021 Designer Studio Recognized For Luxury Interior Design

In recent years the Qatar skyline has undertaken a transformation with ground-breaking projects taking their place alongside traditional architecture. From the modern landmarks such as The Torch Doha to the traditional styled Qatar National Librar...

November 10, 2020 SA Company Launches A World First: AI-Based Risk Screening Mobile App – Key for Covid-19

The Instant Vitals app converts a mobile phone into a key vital signs medical device that could save lives when screening for Covid-19 symptoms. The AI screening and risk management app safeguards people through detection of health risks by measur...

Join our newsletter.

Gain Access To Exclusive Content

Stay Updated With The Latest News

It's Free To Subscribe

By signing up, you agree to receive marketing emails.

Join our newsletter box - side image
Trusted by the best teams around the world