Final preparations underway for the Gulf’s new B2B lifestyle event where style becomes business
Saudi Arabia is just days away from welcoming the inaugural edition of Saudi Lifestyle Week (SLW), the new B2B event devoted to fashion, sportswear, interiors, and lifestyle, taking place at the Riyadh International Convention & Exhibition Center (RICEC) from October 6–8, 2025. The event is organized by Honegger and REC—two industry leaders bringing decades of international expertise in trade fairs and exhibitions.
For its debut, more than 140 international brands are confirmed, with a strong presence of Italian companies coordinated in partnership with EMI – Ente Moda Italia, Confindustria Moda, Assocalzaturifici, Assopellettieri, Associazione Italiana della Pellicceria and Assosport. National delegations from Portugal (CENIT), Spain (FICE), Turkey (Turkel Fair Organization) and others will further enrich the exhibition with original design and manufacturing perspectives.
Saudi Arabia’s rapid transformation is attracting strong interest from international brands. The fashion and accessories sector, valued at over USD 30 billion in 2023, is expected to surpass USD 42 billion by 2028, driven by a young, cosmopolitan population with increasing spending power. This context makes Saudi Lifestyle Week an unmissable opportunity for international companies seeking to expand their reach in the Gulf region.
Alongside international participants, the Saudi Style Council will enrich the local exhibitors’ presence, showcasing more than 20 emerging Saudi brands in fashion and interior design, celebrating the Kingdom’s cultural identity. The program will feature panels and talks on innovation, design, sustainability, retail, and global collaborations, offering insights into the future of fashion and lifestyle. Adding to the excitement, Aljomaih Holding, one of Saudi Arabia’s leading conglomerates, will mark the inaugural edition by offering two cars in an exclusive prize draw for registered professional visitors, reinforcing the event’s prestige.
Organized by Honegger, a leading company with decades of experience in international trade shows, and REC, a Saudi-based organizer specialized in large-scale exhibitions and conferences, Saudi lifestyle Week is set to become a strategic platform for the international brands of fashion, sportswear and interiors, interested in one of the world’s most dynamic markets.
Visitor registration is now open — secure your place today: https://recregister.com/slw/
