Beauty Without Cruelty

Beauty Without Cruelty has been defending animal rights in South Africa for 50 years, in the fields of vivisection (animals used for medical research / testing), animals exploited for entertainment, clothing and decor, factory farming, live export, cosmetic testing, the exploitation of our wildlife and more. Our humane guide allows conscientious consumers to purchase proven animal testing-free products for body and home, and our outreach programmes educate the public, particularly the youth.