Betiku Africa

The journey of Bétikú Africa began out of sheer curiousity in 2021… why does the African continent contribute so little to the global creative economy and what can we do to change it? Not only have we been able to identify the bottlenecks in this sector, we have created holistic AI solutions in navigating through those challenges, thus ensuring that African creators get the visibility and ultimately, achieve their full enterprise potential globally.