It began from a near-death experience after consuming a bad product. De Critic was born to critique brands’ products/services and therefore help create quality copywriting. Through quality copywriting and PR, we turn words to gold for our clients (local/international). Our managing partners comprise of experts from various specialization – marketing, journalism/copywriting, behavioural psychology, business administration, and IP/media law. This is why we are the best. We have been awarded by Sortlist International as one of Nigeria’s top 10 best copywriters’ agencies and PRs, and by MEA-Market 2020 African Excellence Award as ‘Copywriters’ Agency of the year 2020’.