DISTINCTIVE DESIGN. ETHICAL MANUFACTURE
Finchitua is the edgy, modern streetwear brand with origins in tribal Ethiopia. The label’s name derives from
the Ethiopian word ‘finchit’ which means ‘the girl with a gap between her teeth’ – like the label itself, a ‘finchit’
is unique, distinctly African and considered a mark of beauty for the bearer.
Each and every Finchitua design blends traditional handwoven Habesha fabric,
made by artisans in the villages of Ethiopia with edgy modern fabrics to create a fresh, stylish and comfortable to wear.