The Angel Gown Initiative

Awarded in the MEA Business Awards 2020.

Award logo for winner - MEA Business Awards
About The Angel Gown Initiative

Best Bereavement Support Service - South Africa

The Angel Gown Initiative is charitably repurposing preloved wedding gowns into beautiful Angel Gown® garments for infants who do not survive their journey into this world.

At a time of utmost grief and sorrow, an Angel Gown® is a small but deeply meaningful way to alleviate some of a family’s difficulties and great sadness. The Angel Gown® Initiative assists bereaved families with an important practical issue: how to provide a passed infant with the greatest dignity and grace.

Winner uploaded image - The Angel Gown Initiative