African Excellence Awards 2026 Ten years after beginning its journey with a simple understanding of how South Africans move, Indaba Media has been recognised at the 2026 African Excellence Awards with two Southern African honours: Transit Media Advertising Specialist of the Year 2026 and the Outdoor Brand Activation Excellence Award 2026. The awards recognise two connected aspects of Indaba’s business. The first acknowledges the depth of its transit media specialism and network. The second recognises the creative work that brings brands to life within those environments. Together, they mark a significant milestone in a journey built around one fundamental belief: South Africans do not stand still. They move, and brands need to move with them. BUILT AROUND HOW SOUTH AFRICA MOVES Indaba Media began ten years ago with an understanding that South Africans experience life across movement and connection: between neighbourhoods and transport networks, taxi ranks and train platforms, home and work, shopping and community. Beginning as one of South Africa’s largest 100% Black-owned media businesses, Indaba was built to connect brands with people in the environments where they live, move and engage, developing a deep understanding of how audiences navigate different spaces and experiences. The company grew by learning through execution, responding to real market conditions and developing a practical understanding of how commuters and communities move, where they pause and what captures their attention. That experience has become a defining advantage. “Indaba’s strength was built in the process, not just the outcome. That experience continues to guide our purpose: to help brands grow by staying connected to the real environments that shape how South Africans live, move, and progress.” — Lesego Matabane, Managing Director FROM MEDIA PLACEMENT TO AUDIENCE MOVEMENT Today, Indaba’s network spans rail, road and neighbourhood and retail environments, connecting brands with audiences through transit media, Transit Media Advertising Specialist of the Year 2026 – Southern Africa & Outdoor Brand Activation Excellence Award 2026 – Southern Africa Indaba Media is recognised with two Southern African honours at the 9th annual African Excellence Awards 2026. Outdoor advertising above a Johannesburg street.
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