15 billboards, murals, point of sale, community environments and emerging media opportunities. Its relationships with transport networks, taxi associations, local businesses, and communities extend its reach into the everyday environments where South Africans live, work, travel and trade. This proximity is central to how Indaba operates. Our growth and success is reflected in the brands that have trusted us to connect them with audiences across these environments. Among them: Telkom, MTN, Vodacom, MultiChoice, Absa, Standard Bank, Unilever, Heineken and Diageo, alongside government and civil society partners. This breadth of experience demonstrates the environments in which Indaba operates and the range of brands that have placed their visibility in its hands. “We stop at the same spaza shops our clients’ products sell in. We travel the same taxis, pass the same billboards and live inside the same everyday economy we advertise into. That closeness is not incidental. It is the whole advantage.” — Lesego Matabane, Managing Director It is this combination of network, local knowledge, client trust and creative execution that sits behind the company’s two 2026 awards. TRANSIT MEDIA ADVERTISING SPECIALIST OF THE YEAR 2026 SOUTHERN AFRICA Recognising Indaba’s expertise in connecting brands with audiences across the transport and commuter environments through which millions of South Africans move every day. OUTDOOR BRAND ACTIVATION EXCELLENCE AWARD 2026 SOUTHERN AFRICA Recognising the creative execution that transforms outdoor environments into opportunities for meaningful brand engagement. Together, the awards represent both sides of Indaba’s capability: the network that connects brands to movement, and the creative thinking that makes that connection matter. THE NEXT CHAPTER As Indaba marks its tenth year, the business is entering a new phase of growth. The company is repositioning around its evolution into an Audience Movement Media Network, with the ambition of growing with audiences into new territories while remaining grounded in real South African realities. This next chapter will see Indaba strengthen its capabilities, expand its network and invest more deliberately in research and measurement, transforming years of practical market knowledge into evidence-backed audience insight. “We are building something bigger. As we grow, we are investing more deliberately, expanding our capabilities and strengthening our network. But we carry forward what made us effective in the first place: the ability to act, adapt and deliver in real conditions,” says Matabane. For Indaba, the repositioning is not a departure from its history. It is an evolution of what ten years of operating close to audiences has taught the business. “We do not shy away from our entrepreneurial origins; we celebrate our story. But it is equally important for us to move with our audience as well as grow with them.” As Indaba enters its next decade, the journey continues. INDABA MEDIA - BUILT FOR MOVEMENT • WWW.INDABABILLBOARDS.CO.ZA
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